small business owners

Blockbuster Marketing: 5 Lessons from Hollywood Hits [INFOGRAPHIC]

hollywood blockbuster marketingSpending much time at the movie theater this summer? Nearly every weekend, there’s another new release begging for your attention. From Jurassic Park to Inside Out… the hits just keep on coming.

There’s no doubt that Hollywood does a bang up job of promoting its movies. And as a small business owner, you can learn a thing or two about how to promote your own products from Hollywood’s blockbuster marketing.

That’s exactly what the folks at Marketo have done. They’ve compiled an infographic that highlights five key marketing lessons for companies to emulate from the motion picture industry:

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How to Test Your Emails to Engage Subscribers [INFOGRAPHIC]

email campaignEmail marketing is one of the best and most cost-effective ways for a small business owner to nurture leads, build a brand and generate sales. Whether you’re publishing an enewsletter on a regular basis, sharing information about educational events, like a webinar or announcing a special sale, email works! But… it only works effectively if you are testing your emails to make sure they engage subscribers. That means testing subject lines, send times, and calls to action.

Testing can be confusing. There are A/B tests you can run and multi-variate testing. The folks at EmailMonks have put together an infographic that offers some guidelines on how to help you achieve winning email test results.

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8 Common Social Media Marketing Mistakes [INFOGRAPHIC]

social media mistakesHaving trouble getting engagement, leads and sales from your social media marketing? Don’t feel bad. Many small business owners and entrepreneurs are in the same boat. It’s no wonder, really. Social media evolves and changes all the time. It’s very difficult to keep up with, unless social media is the only thing you do all day!

The good folks at Digital Marketing Philippines has put together an infographic highlighting the 8 most common social media marketing mistakes and how to AVOID them.

Here are a few noteworthy goofs to be conscious of:

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How to Avoid a Google Penalty [INFOGRAPHIC]

google penaltyIf you have a website for your business, you know how important it is to get that site on page one of Google, right? Of course, right! Your website is your livelihood. Your customers aren’t using the Yellow Pages anymore to find the product or service you offer. That’s so last century. 🙂

Your prospects are searching for you on Google. (And they’re searching on their smartphones and tablets, but that’s a story for another day!)

What you may NOT know is how to avoid making a mistake on your website that will trigger a Google penalty. Why? Because if Google penalizes your website, you may lose that precious page one ranking for your keywords. And that could cost you big bucks as a result. If your prospect can’t find you online, you can be sure they’re finding your competitor.

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