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Blockbuster Marketing: 5 Lessons from Hollywood Hits [INFOGRAPHIC]

hollywood blockbuster marketingSpending much time at the movie theater this summer? Nearly every weekend, there’s another new release begging for your attention. From Jurassic Park to Inside Out… the hits just keep on coming.

There’s no doubt that Hollywood does a bang up job of promoting its movies. And as a small business owner, you can learn a thing or two about how to promote your own products from Hollywood’s blockbuster marketing.

That’s exactly what the folks at Marketo have done. They’ve compiled an infographic that highlights five key marketing lessons for companies to emulate from the motion picture industry:

        • Give your content a hero
        • Repurpose content for engagement
        • Promote strategically
        • Give your audience bonus content
        • Create a sequel – content that continues to resonate

      View the full infographic here:

      blockbuster marketing

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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