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How to Create an Effective About Us Page

about us

Have you looked at the About Us page on your website lately? This page is the 2nd most viewed page on your website. It needs to convey WHY someone should do business with you – NOT be a glorified resume.

In today’s podcast, I discuss 3 common “About Us” page mistakes and how to correct them, so your page can be effective as a marketing tool for your business.

You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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