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How Multi Channel Marketing Can Boost Online Holiday Sales [INFOGRAPHIC]

holiday-blog-header1.png-600x230I love the holidays, but I’m not a fan of holiday shopping.

Ok… that’s not exactly true. I’m NOT a fan of running around all over town looking for gifts! I’d much rather shop online.

2014 Online Holiday Sales Forecast

I’m not alone in this view either. expects this year’s online holiday sales to increase 8 to 11 percent over last year to $105 billion.

online Holiday Sales Forecast 2014

How can a small business owner have a successful holiday season?

Use a multi channel approach to reach your customers. That means combining email, social media and mobile into your marketing mix. Digital marketing agency MainstreetHost put together an excellent infographic with tips on how to accomplish this multi channel marketing approach.

A few of the key points include:

[Tweet “Free shipping is the 2nd most important factor when shopping online.”]
[Tweet “92% of holiday shoppers will go online to research and/or buy gifts this season.”]
[Tweet “80% of online shoppers say email offers influence them to buy.”]

See the full infographic here:

online holiday sales



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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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