I love the holidays, but I’m not a fan of holiday shopping.
Ok… that’s not exactly true. I’m NOT a fan of running around all over town looking for gifts! I’d much rather shop online.
2014 Online Holiday Sales Forecast
I’m not alone in this view either. Shop.org expects this year’s online holiday sales to increase 8 to 11 percent over last year to $105 billion.
How can a small business owner have a successful holiday season?
Use a multi channel approach to reach your customers. That means combining email, social media and mobile into your marketing mix. Digital marketing agency MainstreetHost put together an excellent infographic with tips on how to accomplish this multi channel marketing approach.
A few of the key points include:
[Tweet “Free shipping is the 2nd most important factor when shopping online.”]
[Tweet “92% of holiday shoppers will go online to research and/or buy gifts this season.”]
[Tweet “80% of online shoppers say email offers influence them to buy.”]
See the full infographic here: