Pinterest Promotes Pins… Changes for the Better?

By Robbin Lynn Crandall

It was bound to happen. Because why would any social media platform let itself lag behind the rest when it comes to promotion? Or making money, for that matter?

CEO Ben Silbermann of Pinterest, the popular virtual bulletin board platform, has announced that to ensure Pinterest is here to stay, he will start experimenting with promoting certain pins from a select group of businesses.

But, he says, this doesn’t mean users will start seeing a bunch of garish banner ads.

This is good news.  

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Social Media Marketing Lessons from Diana Nyad

Social Media Marketing Lessons

By Gloria Rand

U.S. endurance swimmer Diana Nyad made history on Monday afternoon, becoming the first person to swim from Cuba to Florida without a shark cage. Appropriately enough, Nyad completed the task – her fifth attempt since 1978 – on Labor Day.

After the swim, the 64-year-old swimmer said she had three messages, “One is we should never ever give up. Two is you never are too old to chase your dreams. Three is it looks like a solitary sport, but it’s a team.” 

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What is Inbound Marketing and Why Should I Care?

By Gloria Randinbound marketing

Ask a landscape lighting contractor or massage therapist what inbound marketing is, and chances are, you may get a blank stare. They may not know the term. But the two small business owners are likely using inbound marketing to promote their businesses.

Inbound marketing is any marketing tactic that involves earning someone’s interest in your product or service, rather than buying their interest. Prime examples include SEO (search engine optimization), social media, blogs, and ebooks. Traditional “outbound marketing,” (the opposite of inbound marketing) involves activities like direct mail advertising, TV and radio ads, banner advertising and cold calls.

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Why Consistency Matters in Business

time money effortJust got off the phone with one of my clients, who sent me an email saying she’s thinking of trying something different with her business because she’s really struggling to get clients. It’s a familiar story that many small business owners share. However, she’s only been going after this particular target market for 9 months – and her marketing efforts have been sporadic.

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