The 30 Minute Plan for Getting More Clients

getting more clients Small business owners and solopreneurs in particular, rarely have a moment to spare in their workday. But if getting more clients is a priority for you – and it certainly should be if you want to grow your business, you have to make time for marketing. But just how much time is the big question.

How does 30 minutes a day grab you?

Here is a formula you can follow Monday through Friday that is almost guaranteed to get you more business. (Notice I said, “almost.”) Sorry to disappoint you, but I cannot guarantee that you’ll get more clients. I can only guarantee that if you follow this strategy, you’re bound to be more successful than you are right now.

It doesn’t matter what time of day you set aside 30 minutes for marketing. Ideally, it should be at the start of your day. That way, once you’re finished, you can relax and get on with the rest of your tasks. But if you’d rather set aside 30 minutes at the end your workday, that’s fine too. The key to success is to be consistent. Experts say it takes 30 days to establish a habit. This 30 minute marketing plan should become a habit if you want to get the most benefit from it. 

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Pinterest Promotes Pins… Changes for the Better?

By Robbin Lynn Crandall

It was bound to happen. Because why would any social media platform let itself lag behind the rest when it comes to promotion? Or making money, for that matter?

CEO Ben Silbermann of Pinterest, the popular virtual bulletin board platform, has announced that to ensure Pinterest is here to stay, he will start experimenting with promoting certain pins from a select group of businesses.

But, he says, this doesn’t mean users will start seeing a bunch of garish banner ads.

This is good news.  

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Social Media Marketing Lessons from Diana Nyad

Social Media Marketing Lessons

By Gloria Rand

U.S. endurance swimmer Diana Nyad made history on Monday afternoon, becoming the first person to swim from Cuba to Florida without a shark cage. Appropriately enough, Nyad completed the task – her fifth attempt since 1978 – on Labor Day.

After the swim, the 64-year-old swimmer said she had three messages, “One is we should never ever give up. Two is you never are too old to chase your dreams. Three is it looks like a solitary sport, but it’s a team.” 

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What is Inbound Marketing and Why Should I Care?

By Gloria Randinbound marketing

Ask a landscape lighting contractor or massage therapist what inbound marketing is, and chances are, you may get a blank stare. They may not know the term. But the two small business owners are likely using inbound marketing to promote their businesses.

Inbound marketing is any marketing tactic that involves earning someone’s interest in your product or service, rather than buying their interest. Prime examples include SEO (search engine optimization), social media, blogs, and ebooks. Traditional “outbound marketing,” (the opposite of inbound marketing) involves activities like direct mail advertising, TV and radio ads, banner advertising and cold calls.

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Why Consistency Matters in Business

time money effortJust got off the phone with one of my clients, who sent me an email saying she’s thinking of trying something different with her business because she’s really struggling to get clients. It’s a familiar story that many small business owners share. However, she’s only been going after this particular target market for 9 months – and her marketing efforts have been sporadic.

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