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Google’s Mobilegeddon: Much Ado about Nothing?

mobilegeddonGoogle changed its search algorithm on April 21 to reward mobile-friendly sites with better ranking on mobile devices. This so-called “Mobilegeddon” threatened to change the landscape of mobile search by penalizing websites that weren’t mobile ready.

But did it really?

According to a recent article in Website Magazine, “the scale of this radical change by Google is… minimal at best.” The article went on to quote Google spokeswoman Krisztina Radosavljevic-Szilagyi who said, “The intent of the search query is still a very strong signal – so if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query. The ranking update will not make it rank below lower quality pages that are mobile friendly.”

So, why all the fuss about “mobilegeddon” anyway?

Online marketing firm Portent conducted a study across 25,000 “top-rated” websites in an attempt to evaluate just how many businesses are ready for this change. The study found that 2 out of every 5 websites, or 10,000 sites, failed the test and are not mobile ready.

Ian Lurie, CEO of Portent, believes small business owners and entrepreneurs haven’t made the change for financial reasons. He was quoted in a statement to NPR saying, “Even if you’re building a brand new website, it’s more expensive to build a website that’s ready and renders well on a mobile device than to build a site that just looks good on the desktop. … It’ll be 25 percent or so higher than building a site that is only desktop ready.”

I don’t buy it.

Many small business owners use WordPress as a platform for their website. And WordPress has plenty of mobile-responsive themes available – some of them for FREE!

I think one reason some business owners haven’t made the change is simply that they’re not aware of the need. But the fact is that the majority of Google searches takes place on a smartphone or tablet today, not on a desktop.

Mobile searchers want an easy experience when they come to a website. If they have to scroll and pinch to view your content, it’s highly unlikely they will do so. What’s more likely, is that they will look for another website that IS mobile-friendly to solve their problem, answer their question, etc.

The moral of mobilegeddon? Get thee a mobile-friendly website as soon as you can. Your business depends on it.

Being mobile-friendly isn’t the only attribute your website needs to have if you want it to be a successful lead generating machine. Find out what other elements your site needs by downloading my special report, “7 Essential Web Content Elements that Really Ignite Results.” Click the button below for instant access.

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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