Boost Your Visibility

Boost your visibility and get more clients in 30 minutes a day!

Click the button below to get The 30 Minute Plan for Boosting Your Visibility so you can start profiting online.

Google’s Mobilegeddon: Much Ado about Nothing?

mobilegeddonGoogle changed its search algorithm on April 21 to reward mobile-friendly sites with better ranking on mobile devices. This so-called “Mobilegeddon” threatened to change the landscape of mobile search by penalizing websites that weren’t mobile ready.

But did it really?

According to a recent article in Website Magazine, “the scale of this radical change by Google is… minimal at best.” The article went on to quote Google spokeswoman Krisztina Radosavljevic-Szilagyi who said, “The intent of the search query is still a very strong signal – so if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query. The ranking update will not make it rank below lower quality pages that are mobile friendly.”

So, why all the fuss about “mobilegeddon” anyway?

Online marketing firm Portent conducted a study across 25,000 “top-rated” websites in an attempt to evaluate just how many businesses are ready for this change. The study found that 2 out of every 5 websites, or 10,000 sites, failed the test and are not mobile ready.

Ian Lurie, CEO of Portent, believes small business owners and entrepreneurs haven’t made the change for financial reasons. He was quoted in a statement to NPR saying, “Even if you’re building a brand new website, it’s more expensive to build a website that’s ready and renders well on a mobile device than to build a site that just looks good on the desktop. … It’ll be 25 percent or so higher than building a site that is only desktop ready.”

I don’t buy it.

Many small business owners use WordPress as a platform for their website. And WordPress has plenty of mobile-responsive themes available – some of them for FREE!

I think one reason some business owners haven’t made the change is simply that they’re not aware of the need. But the fact is that the majority of Google searches takes place on a smartphone or tablet today, not on a desktop.

Mobile searchers want an easy experience when they come to a website. If they have to scroll and pinch to view your content, it’s highly unlikely they will do so. What’s more likely, is that they will look for another website that IS mobile-friendly to solve their problem, answer their question, etc.

The moral of mobilegeddon? Get thee a mobile-friendly website as soon as you can. Your business depends on it.

Being mobile-friendly isn’t the only attribute your website needs to have if you want it to be a successful lead generating machine. Find out what other elements your site needs by downloading my special report, “7 Essential Web Content Elements that Really Ignite Results.” Click the button below for instant access.

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

Leave a Comment