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Understanding Google Analytics [INFOGRAPHIC]

google analyticsDo you have trouble understanding Google Analytics? You’re not alone! I’ve spoken with many small business owners over the years who don’t have a clue how this powerful and FREE tool can help them improve their web traffic and generate more leads and sales for their products/services.

Here are a few key metrics to look for when reviewing Google Analytics.

#1) Bounce Rate – This is the percentage of single page visits to your website. If you have a high bounce rate, that means people are leaving your website after just visiting one page. The goal, then, is to have a low bounce rate, since that means people are staying on your site and viewing more of your content.

#2) Pages Per Session – This number tells you how many pages a website visitor viewed during their session.

#3) Average Session Duration
– This number tells you how long someone stayed on your website.

Your goal should be to have people visiting many pages on your site, and spending a lot of time reading your content. The longer someone stays on your website, the better chance you have of converting that web visitor into a lead and ultimately, a customer.

For more insight into understanding Google Analytics, check out the following infographic from

Google Analytics

Do you have a high bounce rate on your website? Let me help you discover why and how to fix it. Apply for a free 30 minute Internet Marketing Breakthrough Session today.

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About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

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