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Understanding Google Analytics [INFOGRAPHIC]

google analyticsDo you have trouble understanding Google Analytics? You’re not alone! I’ve spoken with many small business owners over the years who don’t have a clue how this powerful and FREE tool can help them improve their web traffic and generate more leads and sales for their products/services.

Here are a few key metrics to look for when reviewing Google Analytics.

#1) Bounce Rate – This is the percentage of single page visits to your website. If you have a high bounce rate, that means people are leaving your website after just visiting one page. The goal, then, is to have a low bounce rate, since that means people are staying on your site and viewing more of your content.

#2) Pages Per Session – This number tells you how many pages a website visitor viewed during their session.

#3) Average Session Duration
– This number tells you how long someone stayed on your website.

Your goal should be to have people visiting many pages on your site, and spending a lot of time reading your content. The longer someone stays on your website, the better chance you have of converting that web visitor into a lead and ultimately, a customer.

For more insight into understanding Google Analytics, check out the following infographic from

Google Analytics

Do you have a high bounce rate on your website? Let me help you discover why and how to fix it. Apply for a free 30 minute Internet Marketing Breakthrough Session today.

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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