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Understanding Google Analytics [INFOGRAPHIC]

google analyticsDo you have trouble understanding Google Analytics? You’re not alone! I’ve spoken with many small business owners over the years who don’t have a clue how this powerful and FREE tool can help them improve their web traffic and generate more leads and sales for their products/services.

Here are a few key metrics to look for when reviewing Google Analytics.

#1) Bounce Rate – This is the percentage of single page visits to your website. If you have a high bounce rate, that means people are leaving your website after just visiting one page. The goal, then, is to have a low bounce rate, since that means people are staying on your site and viewing more of your content.

#2) Pages Per Session – This number tells you how many pages a website visitor viewed during their session.

#3) Average Session Duration
– This number tells you how long someone stayed on your website.

Your goal should be to have people visiting many pages on your site, and spending a lot of time reading your content. The longer someone stays on your website, the better chance you have of converting that web visitor into a lead and ultimately, a customer.

For more insight into understanding Google Analytics, check out the following infographic from OPENForum.com:

Google Analytics

Do you have a high bounce rate on your website? Let me help you discover why and how to fix it. Apply for a free 30 minute Internet Marketing Breakthrough Session today.

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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