Do you want to distinguish your small business from your competitors, and reach more customers? Social video is the way to go. That’s the finding of a new survey conducted by online video slideshow maker Animoto.
The company surveyed 1,000 professional marketers and 1,000 small business owners and found that the majority of them are embracing the overlap between social media and video.
Do you spend much money on social media advertising for your business? If so, you probably know how important it is to create compelling visual ads. Your imagery must be able to grab a prospect’s attention. That means your visual ad must be simple, on-brand, targeted, actionable, and understandable, for starters. If not, you’re just wasting money.
But how do you create an ad that stands out in this crowded advertising landscape? That’s where the good folks at Bannersnack come in. This company has been around since 2008 as an online app especially designed for making banner ads. So you can feel confident that they know a thing or two about creating good visuals. In the infographic below, they have put together a list from A to Z of everything you need to know to create a visual ad that gets your prospects to take action!
By Nirav Dave
SEO is a powerful tool that can make or break your brand and thus it is important that you invest in it. On one hand, while it helps you to increase your brand’s visibility, on the other hand, it can help you to optimize your site, which will result in improved traffic and increased conversion rates.
Search engine optimization is also important if you want to rank high on search engines such as Google and thus, if you have an online business, no matter how small or big, it is vital that you use the best SEO techniques to optimize your website.
Have you heard about Blab?
If the answer is no, don’t feel bad. You’re not alone.
This year-old livestreaming service with the “stupid” name (my 23-year-old’s humble opinion!) is sort of like Periscope on steroids. That’s because you can have a public video chat with 4 people on-screen talking at once. For those of you who grew up in the ’60’s, picture the “Brady Bunch” with everyone in a different square.
Not only can you have 4 people on camera at the same time, but viewers can participate by typing in comments and questions in a chat box. Viewers can also give “props” to the speakers in the form of a clapping hand ala Periscope’s hearts.
Search engine optimization can seem quite complicated to the average small business owner. But it’s worth spending time to understand the basic concepts. That’s because SEO is an important component for getting business websites to rank well on search engines like Google and Bing.
There are simple SEO steps that every biz owner and entrepreneur can learn to follow in order to achieve small business success online. CJG Digital Marketing has compiled these tips into an easy-to-understand infographic which is displayed below.
Are you in a competitive industry that makes it tough to organically rank on page one of Google? If you’re ready to embrace paid advertising with pay-per-click ads, this infographic from Premium IT Solutions is for you! It shows you how to become a Google Adwords expert in 12 easy steps.
PPC ads are not for the faint of heart. It can be a costly experiment for small business owners, in particular, if you don’t know what you’re doing. The following steps will help you learn from the mistakes of others and get started on the right foot.
Here are some of the important points to keep in mind when it comes to Adwords:
Today’s blog post is about lessons.
#1 – Don’t be in a hurry to launch a new program.
#2 – Remember to test, re-test and test again before launching a new program.
Why is this important? If you don’t follow rules #1 and #2, your launch is likely to fail. At the very least, you could miss out on helping the people who need you the most!
How do I know this? I recently failed to follow rules #1 and #2! Argh!!!!
In my last podcast episode, I spoke with Tracey Ehman, …
Wow! Another year has come and gone. Can’t believe it. I think my aunt warned me about this when I was a kid. She said when you get older, the years start flying by. And she was right. Oh well…
Since 2016 is upon us, I thought it would be fun to find out what my most popular blog posts were this year. If you happened to miss any of them — shame on you! — Just Kidding! In all seriousness, if you did miss one, just click the link below and check the article out.
The top ten included several articles from 2014. That goes to show you why a blog is better than Facebook when it comes to connecting with prospects. A status update on Facebook has a lifespan of a few minutes. But blog articles live on for years! 🙂
The presidential campaign is in full swing in the United States. That means lots of passionate talk from politicians trying to sway the hearts and minds of undecided voters. But a new study has found that mixing passion with politics doesn’t guarantee success.
What does that mean for business?
As I explain in this podcast episode, the research holds some marketing lessons for sales people, entrepreneurs and small business owners. It’s all about how you compose your marketing messages.
You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
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