Marketing

5 Tools to Improve eCommerce Conversion Rates

By Moosa Hemani

If you are in the eCommerce industry, then you probably work on different campaigns throughout the year in order to engage your current customers and potential customers. The real goal of all these campaigns at the end of the day is to get more targeted traffic to your website that converts into sales for your business.

Campaigns are great, but they are not the only things that offer more conversions. There are multiple extensions, tools and plugins that you can use within your website in order to make better business decisions and convert more potential visitors into paying customers, both while you’re running campaigns and just with your everyday organic traffic.

In this post today I am going to discuss a handful of tools that you can use on your website and improve conversions accordingly. They all offer proven ways to increase sales and conversions, so what are you waiting for?

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Timely Tips to Sell More Goods This Holiday Season

holiday season

Unless you’ve been living under a rock lately, I’m sure you’re aware that the holiday season is upon us.

As a small business owner, entrepreneur or other marketing professional, that means you still have time to get an online marketing strategy in place, if you haven’t done so by now. That’s because according to a study, consumers are expected to spend about $650 billion at both retail and online stores in 2015.

In this podcast episode, I share some timely tips to help your business grab a slice of that $650 billion pie. The information comes from an infographic from Pixel Road Designs which you can view below.

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5 Proven Tips to Make Your Email Marketing More Effective

Are you tired of hearing social media gurus promote Periscope, Facebook, or Twitter as the best way for you to generate sales?

You can acquire customers through these social networking sites. But it takes a lot of time and effort. And you may not always know for sure that the sale has come directly from these sites.

Know what can be more effective for your business on a consistent basis? Email marketing!

Yes, I know, the email inboxes of your prospects are pretty crowded. But you can cut through the clutter and get your message out if you follow the five tips I talk about in today’s podcast episode.

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Follow Up Secrets for More Successful Holiday Prospecting

Holy smokes! It’s December 1st!

Black Friday and Cyber Monday are behind us and now many companies are going to be coasting along till the end of the year, planning parties, taking time off and, if they’re smart, setting goals for 2016.

How are YOU going to spend this time of year?

If you want to follow up with sales leads, it can be quite challenging. But that doesn’t mean you should ignore your prospects. On the contrary. This is the perfect time to nurture those prospects. Connect with them in a more personal way, so when they’re ready to buy, they will be willing to do so from you.

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How to Get People to Take Action on Your Website

As a small business owner, I’m sure you know that it’s not enough to get your website to rank high on Google. That’s certainly a start. But the only way you’re going to make a sale is for that website visitor to actually take action on your website. In most cases, that conversion path starts with the click of a button. But getting someone to take action is not as simple as you may think. Even the world’s most compelling offer can be ignored if you can’t get your visitor to move their cursor over a button and click it!

In today’s podcast episode, I describe several ways you can create a compelling “call to action” button. These ways include: Stating the benefits, Creating a sense of urgency, Keeping buttons above the fold, and more.

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How to Make a Blog Compelling with Images

You’ve probably heard the expression, “Content is King,” by now, right? Sharing useful content is a sure-fire way to make a blog relevant to your audience. But what type of content? Words are important. You’re reading this article, right now, aren’t you? 🙂

But know what else can make your blog compelling? Images!

In this podcast episode, I share 14 ways to use images to make your blog more appealing to read, to keep your readers coming back, and to increase your credibility, so you can convert those readers into customers.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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5 Ways to Get Better at SEO

By Felix Tarcomnicu
SEO

SEO remains an important aspect of building your online presence. Compared to its earlier days, the principles of SEO have undergone refinement and regulation as the search engines have decided to crack down on abusive practices.

Search engines, particularly Google, are focused on providing its users the best in User Experience. It will not hesitate to penalize those who resort to techniques that are designed to mislead Internet searchers.

Despite these regulations, SEO is a powerful tool that properly wielded can greatly improve your search rankings. It is a constantly evolving process which means you can always get better at it.

Here are five ways to get better at SEO:

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