Marketing

How to Get Visitors to Spend More Time on Your Website

Most small business owners know by now that a website is an important marketing tool. It’s your opportunity to capture leads or sell products directly. BUT… your website is only effective if you can get those web visitors to spend more time on your site. That’s because studies have shown that the more time someone spends on your website, the better chance you have of converting that visitor into a customer.

In today’s podcast episode, I share some tips on how to get web visitors to spend more time on your website.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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How to Create Emails that Get Prospects to Call You Now [PODCAST]

I don’t know about you, but I don’t like making cold calls. I used to do it when I first started my business, but I found it very challenging to do. Instead, I found a different way to turn cold calls into warm leads. I create emails that get prospects to take action. If you’re a small business owner or sales person who struggles with cold calling, I invite you to tune into today’s podcast and learn how you can create email messages that get prospects to request more information.

Podcast: Play in new window | Download

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You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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Why Should I Care about Inbound Marketing? [PODCAST]

Have you heard of the term inbound marketing?

According to Wikipedia, inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

In today’s podcast, I talk about the difference between inbound marketing and outbound marketing and why you should pay closer attention to inbound as a strategy to grow your business

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Pandora | iHeartRadio | Podchaser | Email | RSS


You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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5 Tools to Improve Your Video Marketing Results [PODCAST]

video marketing tools

If you want to add video to your marketing mix, it’s really as simple as picking up your smartphone and pressing the record button! Then, you just have to upload the video to your website, YouTube and/or Facebook!

But if you really want to improve your video marketing results, you may want to try out some of the free and paid online tools that are available. Some of these tools will help you to engage with your audience in a more powerful way, so you can convert those viewers into customers.

In today’s podcast episode, I describe some video marketing tools that I’ve used in my business.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | Pandora | iHeartRadio | Podchaser | Email | RSS


You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Read more