Do you use Google Analytics to monitor the performance of your website? If not, you should. This free tool is an awesome way to make sure your message is getting through to your ideal customer. But, I’ll admit, Google Analytics is not the easiest tool to understand.
In today’s podcast, I talk about some of the key metrics you should pay attention to, what they mean and how you can use them to improve the content of your website.
Further reading and resources relevant to this episode: