Do you use Google Analytics to monitor the performance of your website? If not, you should. This free tool is an awesome way to make sure your message is getting through to your ideal customer. But, I’ll admit, Google Analytics is not the easiest tool to understand.
In today’s podcast, I talk about some of the key metrics you should pay attention to, what they mean and how you can use them to improve the content of your website.
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You can listen to the episode above, or on iTunes
(where I’d LOVE to get your reviews when you have a moment.)
Further reading and resources relevant to this episode:
Understanding Google Analytics [INFOGRAPHIC]
How to Avoid a Google Penalty [INFOGRAPHIC]
3 Reasons Why Good Quality Content Pays Off
About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”
Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!