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How to Ensure Your Video Sales Letters Convert [PODCAST]

When it comes to conversions, video sales letters beat a plain text landing page hands down. BUT… only if your video sales letter contains the right ingredients that will capture your prospect’s attention and get them to take action.

In this podcast episode, I share 7 key elements that your video sales letter must contain if you want it to move your prospect into a paying customer.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

Why Your Small Business Needs Online Video

Why Your Business Should Produce Online Videos

About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

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