Most SEO experts spend all their time optimizing websites for Google. By doing that, they’re missing out on a golden opportunity to help their clients – social search.
Neil Patel writes in QuickSprout.com that social search offers two big advantages:
Less competition – it’s much easier to beat out amateurs and hobbyists who are accidentally ranking for terms than it is professional SEOs
Simpler rankings – since there aren’t a ton of people trying to manipulate search results, their algorithms don’t need to be as sophisticated as Google’s.
In today’s episode, I’m going to share some tips on how you can optimize LinkedIn for business.
Further reading and resources relevant to this episode: