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Social SEO Simplified: How to Optimize LinkedIn for Business [PODCAST]

optimize LinkedIn for business

Most SEO experts spend all their time optimizing websites for Google. By doing that, they’re missing out on a golden opportunity to help their clients – social search.

Neil Patel writes in that social search offers two big advantages:

Less competition – it’s much easier to beat out amateurs and hobbyists who are accidentally ranking for terms than it is professional SEOs

Simpler rankings – since there aren’t a ton of people trying to manipulate search results, their algorithms don’t need to be as sophisticated as Google’s.

My last two podcast episodes have focused on optimizing your presence on Facebook and Twitter.

In today’s episode, I’m going to share some tips on how you can optimize LinkedIn for business.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

3 Ways to Get More Leads from LinkedIn

4 Steps to Turn Cold Calls into Warm Leads with LinkedIn [INFOGRAPHIC]

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About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

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