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Social SEO Simplified: How to Optimize LinkedIn for Business [PODCAST]

optimize LinkedIn for business

Most SEO experts spend all their time optimizing websites for Google. By doing that, they’re missing out on a golden opportunity to help their clients – social search.

Neil Patel writes in that social search offers two big advantages:

Less competition – it’s much easier to beat out amateurs and hobbyists who are accidentally ranking for terms than it is professional SEOs

Simpler rankings – since there aren’t a ton of people trying to manipulate search results, their algorithms don’t need to be as sophisticated as Google’s.

My last two podcast episodes have focused on optimizing your presence on Facebook and Twitter.

In today’s episode, I’m going to share some tips on how you can optimize LinkedIn for business.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

3 Ways to Get More Leads from LinkedIn

4 Steps to Turn Cold Calls into Warm Leads with LinkedIn [INFOGRAPHIC]

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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