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Social SEO Simplified: How to Optimize LinkedIn for Business [PODCAST]

optimize LinkedIn for business

Most SEO experts spend all their time optimizing websites for Google. By doing that, they’re missing out on a golden opportunity to help their clients – social search.

Neil Patel writes in QuickSprout.com that social search offers two big advantages:

Less competition – it’s much easier to beat out amateurs and hobbyists who are accidentally ranking for terms than it is professional SEOs

Simpler rankings – since there aren’t a ton of people trying to manipulate search results, their algorithms don’t need to be as sophisticated as Google’s.

My last two podcast episodes have focused on optimizing your presence on Facebook and Twitter.

In today’s episode, I’m going to share some tips on how you can optimize LinkedIn for business.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Further reading and resources relevant to this episode:

3 Ways to Get More Leads from LinkedIn

4 Steps to Turn Cold Calls into Warm Leads with LinkedIn [INFOGRAPHIC]

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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