The presidential campaign is in full swing in the United States. That means lots of passionate talk from politicians trying to sway the hearts and minds of undecided voters. But a new study has found that mixing passion with politics doesn’t guarantee success.
What does that mean for business?
As I explain in this podcast episode, the research holds some marketing lessons for sales people, entrepreneurs and small business owners. It’s all about how you compose your marketing messages.
You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
Further reading and resources relevant to this episode:
Is Arguing With Passion The Most Effective Way To Persuade Opponents?
Social Media Marketing Lessons from Diana Nyad
About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.
Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."
Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.
