The presidential campaign is in full swing in the United States. That means lots of passionate talk from politicians trying to sway the hearts and minds of undecided voters. But a new study has found that mixing passion with politics doesn’t guarantee success.
What does that mean for business?
As I explain in this podcast episode, the research holds some marketing lessons for sales people, entrepreneurs and small business owners. It’s all about how you compose your marketing messages.
Further reading and resources relevant to this episode: