Have you heard about Blab?
If the answer is no, don’t feel bad. You’re not alone.
This year-old livestreaming service with the “stupid” name (my 23-year-old’s humble opinion!) is sort of like Periscope on steroids. That’s because you can have a public video chat with 4 people on-screen talking at once. For those of you who grew up in the ’60’s, picture the “Brady Bunch” with everyone in a different square.
Not only can you have 4 people on camera at the same time, but viewers can participate by typing in comments and questions in a chat box. Viewers can also give “props” to the speakers in the form of a clapping hand ala Periscope’s hearts.
You can start a blab by yourself, and then invite viewers into the conversation if you don’t have guests joining you from the beginning. I’ve participated in a few Blabs that way, and have made some awesome connections as a result.
Which brings me to the “Why should I care” portion of this article.
Blab as a Marketing Tool
Blab has the potential to be a phenomenal marketing tool for small business owners. You can record your blab, and then download the audio and video for use in other vehicles, such as embedding it on your website or blog, and uploading the video to YouTube.
Some Blab users are recording shows for use as a podcast. You can use Blab as a webinar platform and present training material to your audience or use it as a selling platform. One of my friends told that she was on a blab where someone was selling a $2,000 course and people were buying it!
You can launch a Blab talk show. (I’m doing this next week… details to follow.) And you can generate affiliate sales through a Blab. Truly, the possibilities are endless. You just have to use your imagination.
Blab is currently available on iPhone and on the desktop. Android use is coming soon, I hear. Users can sign up for the service with a Twitter or Facebook account. But be consistent with whatever service you choose to login with, or else you’ll wind up creating two different Blab accounts. (Depending on what you want to use Blab for, this could be ok if you want to have a “personal” blab and a “business” blab account.)
The Rocky Road to Success
I have decided to launch a weekly Blab talk show called The Rocky Road to Success with the help of my friend Elizabeth Scarcella of GoGetYoung. The premise of the show is that each week, entrepreneurs will share some of the mistakes they made when launching their business, and the lessons learned as a result. The goal is to help those starting out in business to shorten their learning curve, by finding out what NOT to do on the road to success.
The Blab will air at 5:00 pm ET, beginning next Thursday, April 28th. You can subscribe to the Blab now by visiting this link so you’ll be notified when the show gets underway.
I hope you’ll come Blab with us on The Rocky Road to Success!
