Are you in a competitive industry that makes it tough to organically rank on page one of Google? If you’re ready to embrace paid advertising with pay-per-click ads, this infographic from Premium IT Solutions is for you! It shows you how to become a Google Adwords expert in 12 easy steps.
PPC ads are not for the faint of heart. It can be a costly experiment for small business owners, in particular, if you don’t know what you’re doing. The following steps will help you learn from the mistakes of others and get started on the right foot.
Here are some of the important points to keep in mind when it comes to Adwords:
- Understand how much you can afford to pay for each click and still make money. Learn more about the Auction process here.
- Make your AdWords campaign work in conjunction with your Landing Pages to generate leads for your business.
- Make your company stand out from your competition with a strong, instantly recognizable Unique Selling Proposition (USP).
- Spend enough money to get your ad on top of the search results page. If you’re going to spend money anyway, you want to be in the best position to get clicks!