Marketing

Marketing Trends that Impact Brands and Consumers [INFOGRAPHIC]

marketing trends for brands By Robert Conrad

If you’re here, you must be interested in learning about what comprises an effective internet marketing campaign. Just like with any effective marketing strategy, there needs to be a pre-meditated plan of attack with your target audience in mind.

First off, you need to identify your target audience. Your core target demographic depends on your proffered product and/or service, and both Twitter and Facebook offer different ways that you can find other users that fit that demographic. For example, both Twitter and Facebook utilize hashtags that, in essence, categorize posts and are searchable. Employing hashtags in your posts at the onset of your campaign is an excellent and organic way to reach your target audience.

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Free Telesummit helps Entrepreneurs take a Shortcut to Success

Shortcut to Success Telesummit

Shortcut to Success Telesummit How would you like to get on the fast-track to success? Join me May 5-15 for Shortcut to Success, a free telesummit that features live telephone interviews with ten women entrepreneurs who will share their expert marketing and business building secrets.

During the Shortcut to Success Telesummit, you’ll learn how to. . .

      • Step into the speaking spotlight so you can radically transform your expert status to reach a bigger audience for your products and services

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      Free Tools to Make YouTube Videos More Engaging [INFOGRAPHIC]

      YouTube tools

      YouTube tools Video marketing is hot. Small business owners can create YouTube videos that are just as effective at lead generation as those made by larger corporations.

      It’s important to note that even though recording and uploading a video may be simple, that doesn’t mean creating a video is easy. Your videos need to engage your audience and prospects. You have to grab a viewer’s attention quickly and hold it. For instance, if you’re doing a video blog, you need to be aware of lighting and sound too.

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      Why You Need to Amplify Your Content Marketing Strategy

      content marketing

      content marketing By Ivan Serrano

      You’ve been working hard on a new video for your company, or maybe it’s a new brand or idea, and now all you need to do is get the idea out there. The question is: how do you develop a content marketing strategy to get the most attention, without losing any respect for your brand?

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      The One Social Media Management Tool Every Busy Entrepreneur Needs

      social media mgmt toolI think most of us will agree that social media has a reputation for being a time-suck. For many people, it’s real easy to lose precious minutes out of your day, reading Facebook posts, or pinning images to Pinterest. Those minutes are especially critical if you’re using social media for business. You don’t have time to waste. That’s why it’s critical that you use a social media management tool.

      I’ve tried several management tools over the years, but the one I keep coming back to is Hootsuite. It’s easy to use and inexpensive too. You don’t have to pay a thing if you only want to manage 3 social profiles. For example, your Facebook page, Twitter account and LinkedIn profile.

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      How to Promote Events with Social Media [INFOGRAPHIC]

      social media events Planning a live event like a workshop or telesummit to promote your small business? Social media marketing can help you get people registered. But that doesn’t mean you simply send out a few tweets the week before the event. If you want the room filled, you have to start your work early. And you need a plan in place.

      When I hosted my Internet Marketing Success Summit in Orlando, Florida last October, I started promoting the event in August. That’s one of the lessons included in this helpful infographic from Gryffin Media. As you’ll see below, there is a specific timeline with different tactics to employ, such as writing blog articles, placing ads on Facebook, engaging in contests and more.

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      6 Reasons You Should Attend Social Media Marketing World

      SMMW

      social media marketing world By Jennifer Ballard

      Are you wondering which marketing conferences you should attend?

      Have you heard others talking about Social Media Marketing World, but you’re not sure if it’s right for you?

      If you seek advanced social media knowledge, want to network with marketers just like you and you find San Diego, California an appealing springtime destination, then keep reading.

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      How to Use Digital Marketing to Develop Authority [INFOGRAPHIC]

      authority marketing

      authority marketing

      For small business owners, developing authority in your niche is crucial if you want to generate more leads and sales for your company. The first step to building authority starts with defining your niche. After all, it’s much easier to be a big fish in a small pond when it comes to wielding influence.

      Once you’ve settled on a niche, it’s time to plan a strategy that should include digital marketing. That means everything from SEO to social media and email. But as the following infographic from Jonha Revesencio points out, other tactics like speaking and publishing a book, should be a part of your marketing mix too.

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      Why Meta Tags are Important for Search Engine Marketing

      meta tags and search engine marketing

      meta tags and search engine marketing If you have a website for your business, I can almost guarantee that at one time or another, you have been approached by a company to engage in search engine marketing. This is a type of Internet marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

      One of the first steps in optimizing a website for the search engines is to add keywords to your website’s meta tags.

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