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How to Use Digital Marketing to Develop Authority [INFOGRAPHIC]

authority marketing

For small business owners, developing authority in your niche is crucial if you want to generate more leads and sales for your company. The first step to building authority starts with defining your niche. After all, it’s much easier to be a big fish in a small pond when it comes to wielding influence.

Once you’ve settled on a niche, it’s time to plan a strategy that should include digital marketing. That means everything from SEO to social media and email. But as the following infographic from Jonha Revesencio points out, other tactics like speaking and publishing a book, should be a part of your marketing mix too.

View the infographic below:

digital marketing mix

About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

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