5 Ways You Can Use Freelancers to Boost Your Small Business

boost your business with freelancers

By Courtney Rosenfeld

As a small business owner, you’re no stranger to hard work. While putting in this effort is essential to the success of your small business, doing it all on your own isn’t sustainable. Too much stress and an overburdened schedule can quickly lead to professional burnout, but there is a simple way to prevent these problems: hire freelancers. Wondering how freelancers can boost your productivity and increase profits for your startup? If so, keep reading to learn about five areas where using freelancers makes sense for small businesses.

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8 Common Writing Errors that You Need to Avoid [INFOGRAPHIC]

writing errors
Written communication skills are highly underestimated as a powerful tool within business in a whole host of industries and business sectors. This is especially true in today’s booming digital world and with digital communication becoming much quicker and terminology becoming shorter. No matter how professional you or your business comes across in person, you can also come across as unprofessional (and lazy) if yourself or anyone in your business is making any of these common writing errors, which are listed in the infographic below.

It’s vital for new business owners, entrepreneurs and start-up companies to get the smaller details right at the start, since it can make a world of difference when it comes to your company reputation and growing success. From big presentations, important business documents and your company branding to your social media, website content and employee communications, it really is important to pay attention to the little details.

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5 Proven Social Media Platforms to Try Out in 2018

social media platforms

By now, if you’re a small business owner or an entrepreneur, you’ve implemented a social media marketing campaign on Facebook — maybe Twitter. You understand the importance of encouraging your audience to share information about new products and react to how your target audience responds.

Facebook and Twitter may be the juggernauts of the social media marketing platforms, but there are plenty of other social media platforms you should have a strategy for in 2018 to gain more clients, analyze feedback about your company or brand, and to conduct market research. Below are some other social media platforms rather than Facebook and Twitter that can help you reach a much wider array of demographics that future clients may be hiding in. 

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Timely Tips to Sell More Goods This Holiday Season

holiday season

Unless you’ve been living under a rock lately, I’m sure you’re aware that the holiday season is upon us.

As a small business owner, entrepreneur or other marketing professional, that means you still have time to get an online marketing strategy in place, if you haven’t done so by now. That’s because according to a study, consumers are expected to spend about $650 billion at both retail and online stores in 2015.

In this podcast episode, I share some timely tips to help your business grab a slice of that $650 billion pie. The information comes from an infographic from Pixel Road Designs which you can view below.

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How to Get People to Take Action on Your Website

As a small business owner, I’m sure you know that it’s not enough to get your website to rank high on Google. That’s certainly a start. But the only way you’re going to make a sale is for that website visitor to actually take action on your website. In most cases, that conversion path starts with the click of a button. But getting someone to take action is not as simple as you may think. Even the world’s most compelling offer can be ignored if you can’t get your visitor to move their cursor over a button and click it!

In today’s podcast episode, I describe several ways you can create a compelling “call to action” button. These ways include: Stating the benefits, Creating a sense of urgency, Keeping buttons above the fold, and more.

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How to Make a Blog Compelling with Images

You’ve probably heard the expression, “Content is King,” by now, right? Sharing useful content is a sure-fire way to make a blog relevant to your audience. But what type of content? Words are important. You’re reading this article, right now, aren’t you? 🙂

But know what else can make your blog compelling? Images!

In this podcast episode, I share 14 ways to use images to make your blog more appealing to read, to keep your readers coming back, and to increase your credibility, so you can convert those readers into customers.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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How to Get Visitors to Spend More Time on Your Website

Most small business owners know by now that a website is an important marketing tool. It’s your opportunity to capture leads or sell products directly. BUT… your website is only effective if you can get those web visitors to spend more time on your site. That’s because studies have shown that the more time someone spends on your website, the better chance you have of converting that visitor into a customer.

In today’s podcast episode, I share some tips on how to get web visitors to spend more time on your website.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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