How to Get Visitors to Spend More Time on Your Website

Most small business owners know by now that a website is an important marketing tool. It’s your opportunity to capture leads or sell products directly. BUT… your website is only effective if you can get those web visitors to spend more time on your site. That’s because studies have shown that the more time someone spends on your website, the better chance you have of converting that visitor into a customer.

In today’s podcast episode, I share some tips on how to get web visitors to spend more time on your website.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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How to Create Emails that Get Prospects to Call You Now [PODCAST]

I don’t know about you, but I don’t like making cold calls. I used to do it when I first started my business, but I found it very challenging to do. Instead, I found a different way to turn cold calls into warm leads. I create emails that get prospects to take action. If you’re a small business owner or sales person who struggles with cold calling, I invite you to tune into today’s podcast and learn how you can create email messages that get prospects to request more information.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Read moreHow to Create Emails that Get Prospects to Call You Now [PODCAST]

Top 3 Reasons Why Your Company Needs an Advertising Agency

Jupiter advertising agency As a small business owner, you wear many different hats in your company – from marketing and sales to customer service, accounting manager and more. How do you juggle all of these roles and still have time to produce the product or services your customers need? The best way is to get some help with the jobs you don’t like to do, the jobs you don’t have time to do and the jobs you don’t have the expertise to do.

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How Visual Content Drives Social Media Growth [INFOGRAPHIC]


People retain 80 percent of what they see, but only 20 percent of what they read. And they process visuals 600,000 times faster than text.

So what does this mean for you as a business owner?

It means that you should have a visual content strategy in place when it comes to marketing, especially social media marketnig. We humans are visual creatures. If you want prospects and customers to remember your company when they want to buy from you, it’s important that you give them memorable content. That could be in the form of videos, infographics, photos, etc.

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How to Use Digital Marketing to Develop Authority [INFOGRAPHIC]

authority marketing

authority marketing

For small business owners, developing authority in your niche is crucial if you want to generate more leads and sales for your company. The first step to building authority starts with defining your niche. After all, it’s much easier to be a big fish in a small pond when it comes to wielding influence.

Once you’ve settled on a niche, it’s time to plan a strategy that should include digital marketing. That means everything from SEO to social media and email. But as the following infographic from Jonha Revesencio points out, other tactics like speaking and publishing a book, should be a part of your marketing mix too.

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Facebook Advertising Glossary of Terms [INFOGRAPHIC]

Facebook advertising termsIf you want to reach more fans on Facebook, it’s extremely difficult to do so unless you pay to play. For the average small business owner, this is where the trouble begins. Unless you’re already expert at buying PPC ads on Google, you may get confused about what type of ad to place for best results.

Facebook has a pretty detailed ads guide to help you understand how to use their platform effectively.

But advertising technology company Nanigans has put together an infographic featuring a comprehensive Facebook advertising glossary of terms. You can learn the difference between advertising bid terms like CPC, CPM and oCPM. And you’ll also learn when to use a particular bid term to achieve a particular result. For instance, why CPM is good to use when you want to drive Facebook traffic to your website.

Read moreFacebook Advertising Glossary of Terms [INFOGRAPHIC]