People retain 80 percent of what they see, but only 20 percent of what they read. And they process visuals 600,000 times faster than text.
So what does this mean for you as a business owner?
It means that you should have a visual content strategy in place when it comes to marketing, especially social media marketnig. We humans are visual creatures. If you want prospects and customers to remember your company when they want to buy from you, it’s important that you give them memorable content. That could be in the form of videos, infographics, photos, etc.
Web marketing agency DCI has produced an excellent infographic that explains why people respond more to visual content. And how you can leverage visual content in social media to attract and engage your followers.
Here are just a few of the notable stats to consider:
- 100 hours of video are uploaded to YouTube every minute
- An average of 70 million photos are shared on Instagram every day
- Facebook posts with visuals result in 180 percent greater engagement
- More than 14 million articles are pinned to Pinterest boards every day
View the full infographic here: