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How Visual Content Drives Social Media Growth [INFOGRAPHIC]


People retain 80 percent of what they see, but only 20 percent of what they read. And they process visuals 600,000 times faster than text.

So what does this mean for you as a business owner?

It means that you should have a visual content strategy in place when it comes to marketing, especially social media marketnig. We humans are visual creatures. If you want prospects and customers to remember your company when they want to buy from you, it’s important that you give them memorable content. That could be in the form of videos, infographics, photos, etc.

Web marketing agency DCI has produced an excellent infographic that explains why people respond more to visual content. And how you can leverage visual content in social media to attract and engage your followers.

Here are just a few of the notable stats to consider:

      • 100 hours of video are uploaded to YouTube every minute
      • An average of 70 million photos are shared on Instagram every day
      • Facebook posts with visuals result in 180 percent greater engagement
      • More than 14 million articles are pinned to Pinterest boards every day

View the full infographic here:

Visual Content

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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