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How Visual Content Drives Social Media Growth [INFOGRAPHIC]


People retain 80 percent of what they see, but only 20 percent of what they read. And they process visuals 600,000 times faster than text.

So what does this mean for you as a business owner?

It means that you should have a visual content strategy in place when it comes to marketing, especially social media marketnig. We humans are visual creatures. If you want prospects and customers to remember your company when they want to buy from you, it’s important that you give them memorable content. That could be in the form of videos, infographics, photos, etc.

Web marketing agency DCI has produced an excellent infographic that explains why people respond more to visual content. And how you can leverage visual content in social media to attract and engage your followers.

Here are just a few of the notable stats to consider:

      • 100 hours of video are uploaded to YouTube every minute
      • An average of 70 million photos are shared on Instagram every day
      • Facebook posts with visuals result in 180 percent greater engagement
      • More than 14 million articles are pinned to Pinterest boards every day

View the full infographic here:

Visual Content

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About the Author
Gloria Grace Rand is an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop the clarity and confidence to express their unique voice online and off.

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