A Facebook Page administrator recently asked me how she could “like” her customers’ Facebook pages. She didn’t want to personally like these pages, mind you. She wanted her Business page to “like” them. The only way to do this is to use Facebook AS a business page. In the following video, I walk you through just how to do that, and how to then, go about liking another page.
Small business owners have a variety of marketing tools at their disposal to attract new clients including internet marketing, email and social media. Those all work well, but I’ve found that speaking is also one of the best ways to get new clients because giving presentations allows you to demonstrate your expertise. And it gives your prospect a chance to get to know more about you as a person, which will help them to decide if they want to do business with you.
Be aware that I’m not talking about giving sales pitches. These presentations should be educational – providing tips and strategies to solve a person’s problem – whether it’s personal or business-related. You can make an offer for your product or service at the end, as long as you’ve served your audience by giving them useful information first.
Hosting your own webinar is a great way to generate leads and sales for your business. But there is a right way and a wrong to do it. I recently shared some lessons on what NOT to do, based on my experience as a webinar attendee. In this article, you’ll learn what you SHOULD do to ensure your audience gets value out of your presentation.
Before the Webinar:
#1 – Know your audience
Before you even set a date for the webinar, you should have in mind exactly who your target audience is for this webinar. That will determine what content you present, and how you go about marketing the event.
#2 – Set your goal
How many times have you said to yourself, “THIS is the year my business will finally take off?”
But time flies, and life gets in the way. Unproductive days can turn into weeks and months of a business that flounders or flatlines.
But THIS YEAR WILL BE DIFFERENT FOR YOU AND YOUR BIZ when you start it off right–by listening to 21 experts share their very best secrets to building a profitable business without sacrificing your sanity and your personal life.
No travel required. Listen and learn from wherever you are by phone or computer.
During the month of December, I’ve been sharing marketing tips each day on my Facebook page. If you’ve missed them, here’s your chance to read them all in one place:
Tip #1: Facebook & email — plan ahead. Create a content calendar and provide content your customers really care about. Try focusing on some popular U.S. shopping days, such as Cyber Monday (Dec. 2nd), Green Monday (Dec. 9th) and Free Shipping Day (Dec. 18th). For further info, go to http://gloriarand.com/facebook-email-holiday-sales/
Tip #2: Video marketing — make your first impression count. The new YouTube channel layout allows you to feature a trailer that plays only when non-subscribed viewers land on your channel, encouraging them to subscribe. Take advantage of this prime real estate! For further info, go to http://gloriarand.com/youtube-one-channel/
By Gloria Rand
Recently, Facebook admitted that the overall organic reach of Facebook posts from brands is in slow decline. The social networking site is encouraging marketers to pay for ads if they want to,”maximize delivery of your message in news feed.”
So, how can a small business owner get their message out to the masses on Facebook, without spending a fortune on advertising?
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