small business owner

Facebook Advertising Glossary of Terms [INFOGRAPHIC]

Facebook advertising termsIf you want to reach more fans on Facebook, it’s extremely difficult to do so unless you pay to play. For the average small business owner, this is where the trouble begins. Unless you’re already expert at buying PPC ads on Google, you may get confused about what type of ad to place for best results.

Facebook has a pretty detailed ads guide to help you understand how to use their platform effectively.

But advertising technology company Nanigans has put together an infographic featuring a comprehensive Facebook advertising glossary of terms. You can learn the difference between advertising bid terms like CPC, CPM and oCPM. And you’ll also learn when to use a particular bid term to achieve a particular result. For instance, why CPM is good to use when you want to drive Facebook traffic to your website.

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How to Get Started with Hootsuite – Video Tutorial

Hootsuite Video TutorialOne of the social media marketing tools I get asked about the most from clients and prospects is . This scheduling and social media monitoring program is a great asset to any small business owner or entrepreneur who wants to manage their social media presence. It’s not too difficult to use, but like anything, there is a learning curve involved. I decided to put together a video tutorial on how to use Hootsuite, starting with how to add social networks and streams to the dashboard. Watch the video below for details. Next week, I’ll share another video with tips on how to use Hootsuite’s scheduling feature.

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How a Facebook Page Can Like another Facebook Page

A Facebook Page administrator recently asked me how she could “like” her customers’ Facebook pages. She didn’t want to personally like these pages, mind you. She wanted her Business page to “like” them. The only way to do this is to use Facebook AS a business page. In the following video, I walk you through just how to do that, and how to then, go about liking another page.

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5 Proven Ways Speaking Helps You Attract New Clients

attract new clientsSmall business owners have a variety of marketing tools at their disposal to attract new clients including internet marketing, email and social media. Those all work well, but I’ve found that speaking is also one of the best ways to get new clients because giving presentations allows you to demonstrate your expertise. And it gives your prospect a chance to get to know more about you as a person, which will help them to decide if they want to do business with you.

Be aware that I’m not talking about giving sales pitches. These presentations should be educational – providing tips and strategies to solve a person’s problem – whether it’s personal or business-related. You can make an offer for your product or service at the end, as long as you’ve served your audience by giving them useful information first.

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11 Tips for Hosting a Successful Webinar

hosting a webinar Hosting your own webinar is a great way to generate leads and sales for your business. But there is a right way and a wrong to do it. I recently shared some lessons on what NOT to do, based on my experience as a webinar attendee. In this article, you’ll learn what you SHOULD do to ensure your audience gets value out of your presentation.

Before the Webinar:

#1 – Know your audience

Before you even set a date for the webinar, you should have in mind exactly who your target audience is for this webinar. That will determine what content you present, and how you go about marketing the event.

#2 – Set your goal

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How to Go Big in Your Biz in 2014 – FREE Telesummit

How many times have you said to yourself, “THIS is the year my business will finally take off?”

But time flies, and life gets in the way. Unproductive days can turn into weeks and months of a business that flounders or flatlines.

But THIS YEAR WILL BE DIFFERENT FOR YOU AND YOUR BIZ when you start it off right–by listening to 21 experts share their very best secrets to building a profitable business without sacrificing your sanity and your personal life.

No travel required. Listen and learn from wherever you are by phone or computer.

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Gloria Rand’s 25 Best Marketing Tips

25 Days 400_edited-1During the month of December, I’ve been sharing marketing tips each day on my Facebook page. If you’ve missed them, here’s your chance to read them all in one place:

Tip #1: Facebook & email — plan ahead. Create a content calendar and provide content your customers really care about. Try focusing on some popular U.S. shopping days, such as Cyber Monday (Dec. 2nd), Green Monday (Dec. 9th) and Free Shipping Day (Dec. 18th). For further info, go to https://gloriarand.com/facebook-email-holiday-sales/

Tip #2: Video marketing — make your first impression count. The new YouTube channel layout allows you to feature a trailer that plays only when non-subscribed viewers land on your channel, encouraging them to subscribe. Take advantage of this prime real estate! For further info, go to https://gloriarand.com/youtube-one-channel/

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