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What NOT to do When Hosting a Webinar

hosting a webinarDo you have plans for hosting a webinar to promote your business in 2014? If so, I’d like to share some tips on what NOT to do, based on my recent experience as a webinar participant.

Lesson #1 – Don’t be late!

Monday afternoon, I logged into the webinar and waited… and waited… and waited. Finally, about 5-7 minutes in, the webinar started. The presenters apologized for not starting the webinar on time. That was a good thing, because unless you’re experiencing severe technical difficulties, (as they claimed they were), you had better start that webinar ON TIME! That’s a major credibility factor. People don’t have time to waste. They’re not going to be happy with you, if you start late. And if you’re trying to sell something…wow… you’re going to have a very tough time making the sale if you’ve already blown your audience’s trust. On the other hand, people do understand when technical difficulties arise, and they will be sympathetic if you apologize. But do try to work out any kinks beforehand, so you can avoid starting late at all.

Lesson #2 – Don’t assume your audience knows who you are

The webinar I attended, which was actually a Google+ hangout, featured three presenters. The lead presenter introduced himself by name and mentioned the other two gentlemen’s names. But he didn’t go any further. I didn’t know what he did or what the other guys did in relation to the product I purchased. My guess is the presenter assumed I knew who he was already. But since I was a new customer, it would have helped to learn a little more about his background, if for no other reason than to refresh my memory!

Lesson #3 – Don’t stray from the advertised content

After registering for the webinar, I received an email from the webinar presenters stating what topics would be covered during the webinar. During the live webinar, only one of those topics was mentioned at the start. So right away, I was confused about what this webinar was going to be about. And, judging by the comments from the other participants, they were too.

Lesson #4 – Don’t insult your audience

During this webinar, people were commenting about the subject matter, and some of the comments were pretty negative. This obviously pissed off one of the presenters because he decided to call people out about it. He came right out and said, “if you don’t want to learn, just click out because we’re not interested in teaching you.” That comment just set off another firestorm!

What should he have done? Ignore the negative comments! All he had to do was stick to the training. The whole presentation seemed very off-the-cuff and not organized. That’s what was frustrating to the audience. If they had had an outline and stuck to it, there would have been very few negative comments in the first place.

Those are a few lessons on what NOT to do when hosting a webinar. Next time, I’ll share some lessons on how to do a webinar effectively, especially if you want to use it to generate leads or sales for your business.

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

4 thoughts on “What NOT to do When Hosting a Webinar”

  1. Great Article Gloria. I think I was on the same webinar. You are absolutely right. I kept wondering when the heck the were going to start and I was mortified when they commented in a negative way to the “deserved” comments they were getting. They were dishonoring their audience in so many ways. They did so many things wrong. I eventually left the webinar and would be very hesitant to tune in again.

    I would love to add this article to my blog because you said everything I would love to write! Let me know if I can 🙂

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