Gloria Rand’s Top 10 Blog Posts of 2015

Wow! Another year has come and gone. Can’t believe it. I think my aunt warned me about this when I was a kid. She said when you get older, the years start flying by. And she was right. Oh well…

Since 2016 is upon us, I thought it would be fun to find out what my most popular blog posts were this year. If you happened to miss any of them — shame on you! — Just Kidding! In all seriousness, if you did miss one, just click the link below and check the article out.

The top ten included several articles from 2014. That goes to show you why a blog is better than Facebook when it comes to connecting with prospects. A status update on Facebook has a lifespan of a few minutes. But blog articles live on for years! 🙂

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5 Proven Tips to Make Your Email Marketing More Effective

Are you tired of hearing social media gurus promote Periscope, Facebook, or Twitter as the best way for you to generate sales?

You can acquire customers through these social networking sites. But it takes a lot of time and effort. And you may not always know for sure that the sale has come directly from these sites.

Know what can be more effective for your business on a consistent basis? Email marketing!

Yes, I know, the email inboxes of your prospects are pretty crowded. But you can cut through the clutter and get your message out if you follow the five tips I talk about in today’s podcast episode.

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Top 3 Reasons Why Your Company Needs an Advertising Agency

Jupiter advertising agency As a small business owner, you wear many different hats in your company – from marketing and sales to customer service, accounting manager and more. How do you juggle all of these roles and still have time to produce the product or services your customers need? The best way is to get some help with the jobs you don’t like to do, the jobs you don’t have time to do and the jobs you don’t have the expertise to do.

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Email vs. Social Media Marketing: Which is Best for Your Business? [INFOGRAPHIC]

email vs social media

I conducted a discovery session with a small business owner this week, who wanted to know where his time would be better spent – email or social media marketing? There’s a big problem with this question. It’s really not an either/or situation.

As this infographic from ReachMail explains, social and email marketing work best as marketing tools when they are used together.

Read moreEmail vs. Social Media Marketing: Which is Best for Your Business? [INFOGRAPHIC]