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Why Podcasts Are Good for Business [INFOGRAPHIC]

podcastsAre you in the habit of listening to podcasts? If so, you have plenty of company. In 2013, Apple said subscriptions of podcasts through iTunes reached 1 billion. And a Forbes magazine article about podcasting noted that an industry analyst expects half of all new cars sold this year will have Internet connectivity, and all cars will have it by 2025. In effect, podcasts are becoming radio!

What podcast is essential listening for a small business owner or entrepreneur?

Entrepreneur.com set out to answer that question by putting together a list of the 25 top podcasts for business. They include Entrepreneur on Fire, Online Marketing Made Easy and The Tim Ferris Show.

One of my favorite podcasts to listen to is the Social Media Marketing podcast from Social Media Examiner. The podcast host, Michael Stelzner, recently interviewed Jay Baer and Joe Pulizzi about why marketers are placing big bets on podcasting. You can listen to the interview below:

If you want to get in the podcasting game, you should make serious plans to start one in 2015. My goal is to launch my own podcast by the second quarter of this year.

The infographic below from MarketingPodcasts.com has some interesting statistics about podcasting and how it relates to business education:

podcasts

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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