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Why Podcasts Are Good for Business [INFOGRAPHIC]

podcastsAre you in the habit of listening to podcasts? If so, you have plenty of company. In 2013, Apple said subscriptions of podcasts through iTunes reached 1 billion. And a Forbes magazine article about podcasting noted that an industry analyst expects half of all new cars sold this year will have Internet connectivity, and all cars will have it by 2025. In effect, podcasts are becoming radio!

What podcast is essential listening for a small business owner or entrepreneur? set out to answer that question by putting together a list of the 25 top podcasts for business. They include Entrepreneur on Fire, Online Marketing Made Easy and The Tim Ferris Show.

One of my favorite podcasts to listen to is the Social Media Marketing podcast from Social Media Examiner. The podcast host, Michael Stelzner, recently interviewed Jay Baer and Joe Pulizzi about why marketers are placing big bets on podcasting. You can listen to the interview below:

If you want to get in the podcasting game, you should make serious plans to start one in 2015. My goal is to launch my own podcast by the second quarter of this year.

The infographic below from has some interesting statistics about podcasting and how it relates to business education:


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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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