By Robert Conrad
If you’re here, you must be interested in learning about what comprises an effective internet marketing campaign. Just like with any effective marketing strategy, there needs to be a pre-meditated plan of attack with your target audience in mind.
First off, you need to identify your target audience. Your core target demographic depends on your proffered product and/or service, and both Twitter and Facebook offer different ways that you can find other users that fit that demographic. For example, both Twitter and Facebook utilize hashtags that, in essence, categorize posts and are searchable. Employing hashtags in your posts at the onset of your campaign is an excellent and organic way to reach your target audience.
It’s also important to know the best time to post to each platform. Knowing the best and worst times to post per platform will ensure the most shares and interaction. Peak times vary between social media platforms, so knowing when your target audience is most active will net you the best ROI.
Finally, getting acquainted with social media management tools such as Hootsuite and Buffer will help keep your posts consistent and fresh. Both of them offer support for pictures, scheduled posts and multiple platforms. By setting up a consistent post schedule, you’ll keep your brand fresh in the minds of your target audience, but don’t overdo it and end up spamming them either. Ensure that your campaigns are organic by sharing and interacting with your target audience for at least one hour a day for the best results.
An infographic from Northeastern University, discusses the rise of, and various approaches to content creation, along with predictions from industry leaders on where marketing trends are heading.
View the full infographic here:
Robert Conrad is a 2-year social media veteran who has been through more updates than he can count. He feels the best way to learn a new method of outreach is to simply “do it”. When he’s not aiming to increase his buddy’s online traffic, he can be found playing copious amounts of video games on consoles too old to connect to the Internet. You can connect with Robert on Twitter or Facebook.