Video expert Sheryl Plouffe is welcomed in this episode. Sheryl …
Are you using live video in your business yet? In this Facebook Live video, I explain why this strategy could be the game-changer for your business in 2018 that helps you attract, engage and convert more casual followers into customers.
Here’s the transcript of the video in case you’d rather read! 🙂
Do you want to distinguish your small business from your competitors, and reach more customers? Social video is the way to go. That’s the finding of a new survey conducted by online video slideshow maker Animoto.
The company surveyed 1,000 professional marketers and 1,000 small business owners and found that the majority of them are embracing the overlap between social media and video.
For years, I’ve been preaching to small business owners that they need to start a blog. Writing articles is a great way to demonstrate your expertise, so you can attract new leads.
I’ve also taught that B.L.O.G. stands for Better Listings on Google – since articles with keywords get noticed by your prospects when they’re searching for your topic on a search engine.
But I’m changing my tune.
That’s right. This SEO copywriter / internet marketing expert says you should stop writing blog articles NOW!
Here’s what I want you to do instead:
Do you watch YouTube videos very often? I”m guessing the answer is yes. Why? Well, for one thing you’re on the internet reading this blog. YouTube has over a billion users – almost one-third of everyone on the Internet! And there are about 4 billion video views on YouTube every day.
Here’s the thing. If you’re watching YouTube, it’s probably a safe bet that many of your prospects and customers are watching too. The next question is, ‘Are they watching YOUR videos?” And if not, why not?
I’ve posted many articles on this blog about video marketing and YouTube in particular. In today’s podcast episode, you’ll hear me talk about 7 essential ingredients your videos need in order to get seen by more of your prospects and customers on YouTube.
Those ingredients are:
You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
If you want to add video to your marketing mix, it’s really as simple as picking up your smartphone and pressing the record button! Then, you just have to upload the video to your website, YouTube and/or Facebook!
But if you really want to improve your video marketing results, you may want to try out some of the free and paid online tools that are available. Some of these tools will help you to engage with your audience in a more powerful way, so you can convert those viewers into customers.
In today’s podcast episode, I describe some video marketing tools that I’ve used in my business.
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