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Business Video Tips with Sheryl Plouffe

Video expert Sheryl Plouffe is welcomed in this episode. Sheryl is an entrepreneur, international speaker, and former Canadian TV broadcaster who knows a thing or two about videos and how they benefit business owners. She has over 25 years of experience in news media, and today she helps business professionals increase their authority and income with video. She’s widely known for doing away with word-for-word scripts and complicated tech in favor of simple yet strategic storytelling techniques.

On this episode of the Live. Love. Engage. podcast:

  • How Sheryl shifted from being on camera herself to teaching others.
  • Zoom being a part of our businesses and personal lives moving forward.
  • The benefits of Zoom for relationship building and networking.
  • Why Zoom has become irreplaceable, even if in-person meetings return.
  • Proper etiquette when creating a video or hosting a video meeting.
  • The know, like, and trust factor of video.
  • Why it’s important to declare your intentions for your business.
  • The key mistakes Sheryl sees people make with video.
  • How to move forward without being attached to perfection.
  • What builds confidence when you’re creating videos.
  • The common misconceptions about video.
  • How the technology is easier than ever, and what requires more work.
  • How Sheryl’s business has changed this year.
  • The best platform to publish your videos on and receive organic results.
  • Why you shouldn’t try to make a viral video.
  • The most important thing in making videos: consistency.

Connect with Sheryl:

Share your thoughts about this episode, and…

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Connect with me on Instagram: @liveloveengagewithgloriagrace
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Live. Love. Engage. Podcast: Inspiration | Spiritual Awakening | Happiness | Success | Life

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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