Video expert Sheryl Plouffe is welcomed in this episode. Sheryl is an entrepreneur, international speaker, and former Canadian TV broadcaster who knows a thing or two about videos and how they benefit business owners. She has over 25 years of experience in news media, and today she helps business professionals increase their authority and income with video. She’s widely known for doing away with word-for-word scripts and complicated tech in favor of simple yet strategic storytelling techniques.
On this episode of the Live. Love. Engage. podcast:
- How Sheryl shifted from being on camera herself to teaching others.
- Zoom being a part of our businesses and personal lives moving forward.
- The benefits of Zoom for relationship building and networking.
- Why Zoom has become irreplaceable, even if in-person meetings return.
- Proper etiquette when creating a video or hosting a video meeting.
- The know, like, and trust factor of video.
- Why it’s important to declare your intentions for your business.
- The key mistakes Sheryl sees people make with video.
- How to move forward without being attached to perfection.
- What builds confidence when you’re creating videos.
- The common misconceptions about video.
- How the technology is easier than ever, and what requires more work.
- How Sheryl’s business has changed this year.
- The best platform to publish your videos on and receive organic results.
- Why you shouldn’t try to make a viral video.
- The most important thing in making videos: consistency.
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[00:00:02] Welcome to Live Love Engage the podcast where we share practical advice from a spiritual perspective of how to create a life and business with more impact, influence and income.
[00:00:16] I’m your host, Gloria Grace Rand, the insightful copywriter and founder of The Love Method. My mission is to help you stop doubting yourself so you can live fully, love deeply and engage authentically.
[00:00:36] No, stay and welcome to Live Love and. I am Gloria Grace Brand and I am delighted to have a video expert on the show today. She is someone that I just met recently through a mastermind event. Her name is Cheryl Pluff and she is an entrepreneur, international speaker and former Canadian TV broadcaster. So like I said, she knows a thing or two about videos and how they can help business owners. So over the course of her twenty five years in news media, she has been seen by millions of people and produced thousands of videos. And today she helps other entrepreneurs and business professionals increase their authority and their income with video, which is awesome. She’s got she does events, probably more online events as we’re recording this in the year. Twenty twenty with the pandemic them in person ones and offers for tools of video production services or an online training and lovely things. And what her main thing that she says she is widely known for is doing away with word for word scripts and complicated text in favor of simple yet strategic storytelling techniques. So she’s also an author of a forthcoming book. And maybe you’ll even share with us a little bit about that to where you are in that process. But first off, welcome. Welcome, Cheryl, to Engage.
[00:02:11] Thank you so much, Gloria. Really happy to be here and excited to be able to impart my insights and knowledge about how to really utilize and leverage video to grow a business.
[00:02:24] Yeah, I appreciate that, because it seems to, especially this year, have gotten to be really important for for just about everybody, I think even just to be able to know their way around a zoom as I’m using Zoom to record this, actually to record the video for my YouTube channel.
[00:02:44] So let let me start. I think before we go into specifically, though, I’d like to know a little bit more about you and what made you shift your business from doing being being on camera, I presume, as a broadcaster to then owning your own business and helping others now?
[00:03:07] Well, I think there were there were several things that happened. But in short, what happened was it was a realization. It was really an epiphany that happened for me during a an annual meeting at the company that I used to work for. So I used to work for the weather network, which is the equivalent of the Weather Channel in the United States. And so in Canada, which is where I am. And being an Arctic nation, we are obsessed with weather. And as such, the weather network is really one of the the top brands, the most well known brands in Canada. So it was a really not only profitable company, but well-known company and really one of the best managed companies in the country. So here we are. We’re having this annual meeting and there are four hundred of us probably in the arena or in the theater. And we’re listening to our CEO. We’re listening to all the the managers getting up and talking about other departments. And and then at one point there was a discussion about digital and how the future was digital. And the company is reinvesting in digital. It was digital all the way and in the whole bunch of us who are in the television department are kind of looking at each other going, I don’t hear him talking a lot about investing in television.
[00:04:28] So it was a bit of an epiphany, a bit of a realization that, gee, if we’re going to be investing a lot in digital, what does that leave us? And it was the first time that I really started to think about it. I think I’ve always had an entrepreneurial bug in me. But it was the first time I thought about is this is this a time? This is an opportunity was like the nudge was inside of me to start thinking about what would be the next phase of my life and career. And maybe it’s not television, maybe it’s the new television, because that’s really what I believe social media is today, is the new television. So that was the short version of where that stemmed from. Then a bunch of other things happened and then eventually I just proof of concept, started coaching, started working with people, and then here we are all these years later.
[00:05:19] Awesome. Well, I’m as I said in the intro, is that we met as part of a mastermind program, an event that was being held. And there was a they were doing some breakout sessions and you were the one of the facilitators and. I definitely was impressed with the way you managed the room, so I and because managing people on Zoome is not an easy thing. I think sometimes it can be not quite as bad as herding cats. But I think to be able to keep people on task and to make sure that everybody engages is challenging because some people, I think, are they still don’t know necessarily maybe the great etiquette of how to participate, but. As we’ve seen in the year, twenty, twenty, everybody is on Zoome, and do you see that this is going to be something that is going to continue even once we sort of get back to at least being able to go to networking meetings outside? I wouldn’t I won’t say the normal because there’s never any normal.
[00:06:24] But when we get back to a little bit more of a little bit of the way things used to be, well, the first thing is I wish I’d bought stock in Zoome before the pandemic really was coming. That was a fun YouTube video. I don’t know if you’ve seen it. There’s a viral video on YouTube where she’s talking to herself for months previous and she talks about that which I bought Zoom stock. But nonetheless, I do think that what this has revealed is that and if really if you talk to entrepreneurs or business owners now, they would probably tell you they’ve met more people since covid than they had previously. And the reason why is because to do networking in the traditional sense, required travel, it required going to a location, the, you know, the conference room, the meeting room, and takes time and effort to get out there and do those things in person. Many people have met more people now than they ever have. So I think that from the standpoint of business building and relationship building, this isn’t going to stop. If anything, what this has done is just helped us to see that this is more convenient and can actually get you better results in many ways.
[00:07:40] I’m not saying that in-person networking is going away. I think once we’re back to full strength, those meetings will continue. In-person events will get back to getting going again. But I don’t think this is going anywhere. And to your point, Gloria, about people being able to get on Zoome and be able to manage whether you’re in a breakout room or whether you’re in a meeting. There is a certain amount of etiquette that is involved. So, for example, just to give something tangible to your audience right now, I see you only peripherally below me right now. I see us in a gallery of you below me because I’m looking directly up at the lens. What often happens, people look down at the person that they’re talking to, which is normal. Of course, you want to look at the person that you’re speaking to. But on Zoom, you have to rely on your peripheral vision. It’s better to be looking at the lens and connecting their little things like that make a big difference as to whether or not you can connect with someone truly through this lifeline we call video now.
[00:08:44] Yeah, that is definitely something that I, I still occasionally find myself, you know, I wind up looking down, but I do.
[00:08:52] I do too. I do not know exactly. So I think as long as you keep doing it.
[00:08:57] I know I had, I was and this is going back of several years but someone told me once that this could be a good tip to help people is to put even like a little sticky note right next to the camera so that even with little eyes or something, as a reminder for you to look up a story, just a funny story.
[00:09:17] I had a client at one point, and I teach that about connecting to the lens and looking at the lens. And they created they took a little cardboard cutout and made a little person and then cut up the circle for the lens and then put it right on top of the camera. I thought, that’s brilliant. Do what you have to do.
[00:09:34] Absolutely. Absolutely. Let me just we’ve sort of been hinting around it a bit, but I would love to hear from your perspective, especially why is video so important for business owners, especially as something to they need to be participating in as as as a way to promote their business? But why is video as opposed to just being on Facebook, you know, just posting or blogging or anything like that?
[00:10:02] Yeah, I think it’s because video is the closest thing we have to being there in person. That that, I think is fundamentally why we’ve seen stocks rise and quadruple and we’ve seen millions of people getting on video because the video became a lifeline for both the professional and personal reasons. And so it’s the closest thing we have to being there in person. It’s the second best thing. Of course, there’s nothing that’s going to replace in-person communication to be able to shake someone’s hand and be able to really break bread with someone. But it is the closest thing we have to being there with with people. And again, we have all kinds of different communication cues that are happening through video that aren’t necessarily happening when you’re reading or when you’re listening to an audio. And listen, I am a huge fan of podcasting. What I do personally is I take my videos and I repurpose the audio from them to a podcast, and then I augment the podcast with additional longer form. Audio only pieces of content, so there are some strategies that you can use to do that. So I’m not against audio. I think you should definitely look at that if your audience is there and then written content. I’m not a big fan of long form blog posts. I just don’t think that people are. Reading long form blog posts anymore, with the exception of a few industries, generally speaking, they want the convenience of video. They want to be able to press the button and have you feed into them the things that they’re after. And I think from a business perspective, let’s just keep it real. Your business cannot survive if you have no customers. So fundamentally, what it is. And why is video important? Because you need to get in front of people.
[00:11:52] Yeah, absolutely. And I think it’s definitely a lot more easy for someone to then be able to create that like, you know, like and trust factor when you get to see someone and be able to, as you said, see the facial expressions and hear the tone of their voice. It’s definitely a lot easier to be able to do that and have that relationship than when you are as much as being a writer. And that’s been my primary business has been writing for websites. I still think there’s a place for that. But I agree.
[00:12:25] I do, too. I do, too. I think there is a place for I think there’s a place for written content in certain industries. Long form blog posts are is the right approach. I just don’t think that people are reading them in droves like they used to. In light of the fact that it’s easier now for people to press a video and have you feed stuff into them. Having said that, let’s talk about books. Right? So, yes, from a branding perspective, from a business perspective, having a book and you mentioned it earlier, I will be writing a book at some point in the future. I don’t have the details of that is really my way of keeping myself accountable to the fact that I’m going to do that is my declaration of the world that I will write a book.
[00:13:11] I’m the only person in this house who hasn’t yet.
[00:13:13] So I will write a book about authority building with video at some point in the future. But I recognize that the written word is very, very powerful from a brand perspective.
[00:13:24] Absolutely. And that is a very good tactic that you’re doing because it does. The more you say that, you declare it to the universe. I am the forthcoming author of this book. It will get done. Case in point, I’m writing my book right now and I started doing that. It was on my email signature. I am the author of the forthcoming book Everywhere I put that.
[00:13:42] So finally I have to start writing so it will happen.
[00:13:46] I believe that it’s what it is. Exactly why video is, is how video works is, you know, you’re putting your work out into the world and you’re putting your ideas out there. So it’s the same thing. It’s just my way of declaring and putting my stake in the ground and saying I’m doing this to win, but it’s coming.
[00:14:08] Well, that’s good. I wanted to ask you, since you’ve been working for clients for a number of years, what is the one key mistake that you’ve seen people make with video? There are several mistakes, temporary, maybe three.
[00:14:28] Ok, I think one of them is not speaking to one person. You know, often you’ll see videos where it begins by the by by the host saying, hi, everybody. So they’re not speaking to one person. They’re speaking to everybody. So that’s that’s a that’s one. I think another one is perfectionism people. In fact, they just had a call just moments ago, Gloria, with the person who suffers from that. And she just wants everything to be perfect before she ever takes action. And the truth is that the clarity comes that the clarity that we all seek as entrepreneurs about our message and who we serve. I mean, that’s a process that happens over time. I believe you get that clarity from creating content. Yeah. And I think the third one is that we have to change our our way of thinking that we have to start thinking of ourselves as many media companies. And you have the ability to do that with your phone if you wanted to. The people who hang on to the excuses for not doing the videos because of technology, I don’t have the right lights. I don’t have the camera. I don’t have this. I don’t have that are hanging on to that because it’s the easiest thing to hang their excuses on for not doing the thing that scares them. It’s really always comes back to fear. But you have to find the courage to to do it, be committed to your audience. And then the confidence comes from that.
[00:15:57] Yeah, absolutely. I think one of the things that I’ve I’ve had people my coaches tell me and then I’ve also shared with others to is is to think about it. It’s really not about you. It’s about what is it that you want to be able to give? What do you want you’re you’re the person you’re talking to to take away from that. And if you can keep that message in mind, that’s going to help. And it should help you a little bit get over the fear, because if you want to come to it from a service point of view, if by you not doing the video, you’re depriving them of your knowledge and wisdom that could help them. So I think that could be one way to help people get over. I don’t know if you’ve found that enough experience.
[00:16:42] I mean, I work mostly with coaches, consultants, speakers, authors and people who are building their personal brand. They likely have their own products and services that they’ve created and that they sell coaching program a course of things like that. And that’s why there is such an emphasis on them, like you said, building that know, like and trust through video. And so by virtue of working with that type of entrepreneur, you know, coaches and consultants wouldn’t be coaching or consulting if they didn’t already have a deep level of understanding of what it is that they do now. It’s just a case of trusting themselves enough and developing the skill set of speaking about it right to an inanimate object. That’s really what it is. And so it’s it’s it’s a skill set like anything. But it’s one that’s worth developing.
[00:17:34] Definitely. And I will say that the more you do it, the easier it gets. I mean, the first time I ever spoke in public doing doing a presentation on a networking meeting, I was terrified. And afterwards everybody was like, oh, you did great. I was like, really? OK, that’s good. And then the first time I ever tried to do a video, this is in the days of where we had the flip camera or the camera. And and I think I did it ten, 10 or 12 times before I was satisfied enough to put it on YouTube. Now, it’s like I just I don’t worry so much about that because it never get done if you wait for the perfection.
[00:18:17] I think once you get once you start doing video or frankly, creating any content. Right. Because at the end of the day, I mean, I happen to specialize in video, but it falls within the realm of content marketing, which then falls within digital marketing is all kind of related. They’re all interconnected. But one of the things that that happens when you start to create video or any type of content is that you just start to become more confident with what it is that you’re saying. And you start getting some results. When you get even one person who writes back and says, oh, I enjoyed this, it could be really short. It’s like, oh, OK, something good happened here and it helps. That’s why I mean, about the courage, the commitment, and then the confidence comes these little things that happen every little like every little share helps to contribute to your self of self confidence around doing it. And then it. It makes you go, OK? I didn’t melt. So let’s try it again and it just keep progressing and you keep moving in that direction, eventually what happens is you get to a point where your audience grows quite large. I mean, I’m reaching, I think, around thirty thousand, but my audience is probably thirty thousand now. Now I’m starting to get the haters. And some people say that’s also an indication of success and growth when you start getting the haters at some point. But typically that’s not what happens in the early stages. Most people want you to succeed. Most people are there to support you. And those conversations are really happening inside your own head. Your own your own insecurities are rearing their ugly head. Most people want the best for you.
[00:20:00] Yeah, absolutely. Absolutely. Is there a maybe a common misconception maybe about video that people have that maybe even maybe even like a myth about video that you either disagree with or that you’d like to dispel? Have you found anything like that, a misconception?
[00:20:25] Well, I think if if if there’s a misconception, it would be that video is so complicated that it’s unattainable. And that used to be the case. It used to be that way. When I was in my heyday as a TV broadcaster, you if you wanted to have a show, you’d have to go through the gatekeepers. You would have to audition and the producer or you’d have to get the show would have to get produce. But there were gatekeepers there. You were able to just start a YouTube channel and start your own show. You couldn’t just start your own podcast like it was. So I think that there’s a misconception that it’s more complex, that it can be, but it can also be simple. You know, you in your introduction to me of me today, we’re talking about strategic storytelling. And I think that’s fundamentally what we need to be realizing, is that it’s about strategic storytelling. The technicality of it is something that can be learned. And the truth is it’s been democratized. I mean, you can just use your phone, really. You can use a webcam. That’s the easy stuff to teach. What’s more complicated to teach is really dialing into who is that you want to attract? What is your message? What is your point of view? What do you believe? Those are the things that are heady and can take more time for people to really grasp the fact that the technology is the easy stuff.
[00:21:56] Yeah, that’s true. Yeah, because I do remember when I first started my business, I had a friend who was trying to get a show going and actually I think I had another friend who was trying to get on the cooking network or something. You know, one of these things and and now I have other friends who are literally doing cooking shows from their kitchen.
[00:22:16] And they’re just, you know, there is up on YouTube and and it is they’re building an audience and be monetizing it and selling their own products. I mean, that’s the beauty of the world we live in. I personally think it’s the most exciting time to be on this planet and imagine what is at your fingertips. It’s just the only thing that’s standing in your way is your decision to do it and having the courage to take those first few steps or find the people that you need to connect with to help you if you want to go faster. But at the end of the day, I mean, everybody can start it. Anyone can start a show on any topic. And that’s fundamentally why the TV industry got disrupted, which is where I came from. Thankfully, I saw it for what it was and went well. I want to be on the side of expansion, as you know, retraction or is that the word? Yeah, I think so. I just knew that I want to be ahead of that curve.
[00:23:11] Absolutely. What is what could a business owner do right now? Like one thing maybe to get started. What would be the first first thing that they should do if they want to start doing videos?
[00:23:26] I think it’s looking at what is the strategy. Right? Why why do it? I mean, let’s let’s analyze, OK? What is the plan? Oftentimes, I think people get this ideas like why No. One, you should do videos to everybody. I see my competitors doing video. Every else seems to be doing video. Let me just turn on this camera and just start talking about something nonsensical. Sometimes it ends up being a stream of consciousness. It’s just people talking for the sake of talking and hearing your own voice. And that’s not a strategy that isn’t really going to move the needle for your business. Yeah, you can do that personally. Absolutely. Absolutely. Go for it. But if you’re looking to use video for business, there has to be a strategy that underlies that. What is the roadmap? Who are we talking to again, some of these fundamental decisions need. To be made about who is it we’re trying to attract, having some some plan, having a content calendar, looking at ways that you can capture ideas, having those things set up, those are all things that that we do. Virtual video production is one of the services that we offer, and that’s what we set up. We set up these systems. We set up ways to be able to track it, having some knowledge around finding the intersection between what is your area of expertise, how are people actually searching for that and then making it sound like a title that people would actually click on. So it’s an art and a science, but I think that that’s, you know, fundamentally it’s having a strategy.
[00:24:52] Absolutely. That’s the same exact thing. I talked to other small business owners when they want to do blogging, and it’s like that’s like the number one thing. So I love that you said that because you really it’s it’s just like if you’re going to have a if you’re going to go out driving, if you have a specific place to go. But you but first you have to just get in the car and drive. Usually you have to figure out where is it that I want to go and. That’s the only that’s the way that you’re going to be able to get there, because then you can start following the GPS or whatever, and it’s going to help you get there. But you just start driving aimlessly. You’re not going to. Reach the customers you want to reach very easily anyway. It’s going to take you a lot longer. How has the pandemic impacted you and and your business, how how has that been? What have you found this year?
[00:25:47] Well, I’ve been busy. I’ve been busy because since so what happened was when Khil when it hit, a lot of things dried up for people because they had put so much stock into networking in person or live events and meeting people at conferences. And all of these things dried up in an instant. So everyone was panicking and they were left going, if I don’t find a way to connect with my prospect’s clients customers in another way, my business will no longer be. And how do I generate leads? How do I keep the the pipeline going? And that’s why. And then obviously everybody just immediately went on to zoom. Zoom ended up really rising to the top in terms of being the premier choice. And now it’s very common. People all if you talk about Googling something will now resuming and it’s become commonplace. It’s just become part of our vernacular. So I think that for me personally, I’ve been very busy. I’ve been speaking so much and that’s great. It helps me to connect with more people and grow my audience and and share what it is that I know and hopefully inspire and motivate people to to do things more strategically and not be so caught up in that sense of perfectionism, of waiting or about here are some strategies out there and start doing it. So I’ve been very busy, Gloria, with speaking and and working with clients. You know, we’re developing in fact, it’s interesting because about four months before covid hit actually maybe longer, that maybe six months I developed this virtual video production piece of my business six months before covid. So when covid hit, here was this thing that we were developing and then all of a sudden started to develop more quickly because people said, oh, that’s a service that I could really use. I could have you interview me and will then what our responsibility is to make videos from those those clips and the branding and everything that goes with that. So I’ve been very busy speaking mostly and working with clients in that area.
[00:27:59] And that’s just actually made me made me think of curious to see your point of view, because I’ve read different articles on the subject over the years. What are the what is the most important video? Or maybe a couple of types of videos that a business owner should either have or be doing. Could you speak on that a little bit?
[00:28:21] I think the number one, again, my my specialty is to help position people as authorities, experts, leaders, resources in their industry. So that stems from teaching. So what I talk about doing videos, I’m often suggesting that they teach something, that they share their knowledge. And so how to videos are probably the most obvious ones to to really produce. And doesn’t necessarily mean that your video has to be titled with how to something, something something every single time. But the concept of it is to teach, so to teach something, to coach, to mentor. And that could involve inspiring and motivating and educating and entertaining people within within that realm. But I think that how to videos for most people are a sure fire bet. It’s a good, good place to start.
[00:29:17] Awesome. And do you think does it matter? Do the videos, should they be on YouTube or should it be on Facebook or do you need to do both? What’s your opinion on that?
[00:29:28] Again, I think it comes back to where your audience is. Who is it that you’re looking to attract? So for me, I, I built my business predominantly on Facebook and then late last year, so late, twenty nineteen, I realized that I wanted to reach more people, new people. I was talking to the same people, which is great. It’s awesome. Great to nurture your audience, but I needed to have new people come to discover me. And that was really what was missing for me was the Discover discoverability organically. So without paying for ads. And I decided that, well, the number one, it’s YouTube that that’s what that is. Who owns YouTube? The number one and two search engines in the world. People are Googling for solutions to problems all the time. And so it was not a question of where that would be. It was YouTube. So when I made that switch in December of twenty nineteen, I had eight hundred and fifty subscribers. I was not monetized yet. And that was because I had been very sporadic with my videos on YouTube. It was just like. Once in a while, once I committed to it and I thought, this is my core platform and I’m going to produce my core content there every single week, like every Thursday. Now, as of the recording of this interview, I’ve crossed twelve thousand seven hundred subscribers in that period of time. I get generally between 50 and one hundred new subscribers daily.
[00:30:56] And my gosh, that’s amazing. So are you are you how are you promoting them? I just I mean, do you just or is it just organic? You’re just doing it through or do you also share them on other social media platforms?
[00:31:10] Well, I guess one could argue that the algorithm is just like one big ball of SEO. And so YouTube does a lot to promote your content if it’s valuable to the audience. And again, it comes back to the strategy. But do I promote it? Absolutely. I mean, I, I talk about it when I’m speaking. I’ll say please subscribe to my channel. I have it on my email signature, of course, are things that I do to help promote it. But I’m not running ads to it, if that’s what you mean. So it is one hundred percent organic. The results that I’ve seen so far and I’m not opposed to running ads and I know I may run ads. I feel like I’m at the stage now of my business where scaling is on the horizon. I feel like my proof of concept is solid and that’s when I’m going to run ads in scale. Often what I see people do is they run ads too prematurely with with lackluster to no results just because they haven’t done the work to create the consistent content and the audience and the proof of concept and a solid offer and a solid. You know what? I don’t like the word funnel, but pipeline. Right. And once you get that, then that’s the time to scale.
[00:32:20] Ok, awesome.
[00:32:21] Yeah, I just wanted to get that from your experience with that, especially for especially for people who are just starting out on video who may think that. Well, yeah, all I got to do is start doing video, but there is more to it as as you said, there’s has to be some strategy to it and there are some steps to take to be able to get the video seen.
[00:32:43] There’s a whole there’s a whole piece around YouTube. YouTube is its own. Like we have a course all about YouTube. It’s just it’s that big of a thing. There are so many intricacies to how to do it well and how to do it properly. And and I’m still learning. I mean, I’m always experimenting and learning new things. Even people who who I look up to in the YouTube world, they’re always experimenting. So even yeah, we’re always looking to tweak and it just becomes a process. But we’re we’re able to teach YouTube all unto itself, different platforms. There’s a whole course around Facebook, I think around Instagram like it’s there. Each of these buckets are courses unto themselves.
[00:33:31] Yeah. Yeah. Because they all have a little unique properties and unique techniques, I think, of how to use them effectively to attract your audience. So that’s good that you do that. Which leads me to a level you gave me an option are opening for the Segway into if someone wants to subscribe to our YouTube channel, for instance, and contact you maybe to sign up for one of your courses, how can people get in touch with you?
[00:33:57] Sure. I mean, if you go to YouTube and just put my name, which is spelled EROI L and Plouffe is a good ol French Canadian name that you can put in there and you’ll find it. I mean, no doubt my name is unusual enough that you shouldn’t have any trouble finding me. You can also connect with me if you’re on Instagram, Dmae, you can send me an email. Charolette Cheryl plus dot com. Just go to my website, contact me there. I’m reachable and I’m happy to help you go in the direction that you need to go. I happen to know a lot of people and connected so I can always provide you and move you in the direction of the resource that you might need to build your business, because marketing is a function within the business. But there are other factors as well. And sometimes you meet people and say you don’t really need to get this dialed in first. Let’s get this dialed in and then this is the next step. Like I’m able to give some advice on that. So just connect with me. I’m happy to send you to new other resources, free resources that will help you get to the next level.
[00:35:03] Awesome. Well, I appreciate that. And I will have all of that information in the show notes as well. So if you are in the car or something.
[00:35:11] Exactly. And I should mention every Wednesday I do a free training. So every Wednesday, a different tactic, usually a different marketing tactic lens, a video or sometimes directly related to video. And you can look for that. It’s zoomed in on camera dot com and you can register for it. It’s free. I do it every week and often I get my next topic from the. From the audience, you say, hey, let’s talk about this next week, OK?
[00:35:38] I done a lot of fun. Excellent. If if you don’t mind, I have one last question, because it just occurred to me only because I saw your cat walking in the background. There are it looked like it looked like there was some four little legs going back. But I know that some people are always like, how do I make a viral video? What do you say when someone asks you that question?
[00:36:01] Wrong goal of reality is not dictated by you. It’s dictated by other people and you can’t control other people. So as wonderful as it would be to have a viral video, that shouldn’t be the goal. The goal should always be to be providing as much value as you possibly can through a strategic plan and letting it fall where it may. You know, I have a video on my YouTube channel that’s just about to approach seven. I think it may already I think it’s over seven hundred thousand views right now. And that’s great. That’s awesome. But it’s but I don’t look at that and go, oh, every single video of mine now has to reach seven hundred thousand or it’s it’s an abysmal failure. Yeah. It’s an anomaly. I went out did amazingly well. Yeah. That’s great. But my goal is never to replicate that and my goal is always to just week in and week out be consistent. It’s probably the most important thing, but my reality is not controlled by you.
[00:37:00] Ok, awesome. I suspected that as well, but I wanted to hear you say it because it’s always good to have the experts say it so well, I really appreciate you taking time and sharing some wonderful words of wisdom. And hopefully you have inspired business owner out there to take the leap and be brave and just do a video and know that, yeah, you’re going to flub up the first time. And it’s OK, especially because you know what? I think it makes you more real. I’ve seen actors and I think it was last year or something. They were doing some live broadcast and they even screwed up their lines and kind of looked at the audience for a minute and then said, you know, and then finally got it. But I mean, if people were making tons of money can screw up and be OK with it, you can, too.
[00:37:50] There are there are a whole whole shows dedicated to that. When I was a broadcaster, you know, we had bloopers and we would make whole reels of that for our Christmas party. And even one of my one of my colleagues had a blooper that ended up on a British blooper show. Balin. Yeah. I mean, that’s why because we love to be able to see that all other people are human just like me, and that none of us are perfect and we all make mistakes, but that we rebound from them. Yeah, absolutely. And Gloria, I would say this to I just was thinking about this, too, that on my YouTube channel, on the top part of the channel are some free trainings that people can opt in for as well.
[00:38:28] Yeah, awesome. All right. Well, very good. Well, thank you again for Banchero. I so appreciate you. And thank you everyone who is listening and watching. And I hope you will also subscribe to our YouTube channel, too, because I have a new podcast drives at the minimum every Friday, and sometimes you get them during the week as well. So until next time, as always, I encourage you to go out and live fully loved deeply and engage authentically.
[00:39:02] One more thing before you go. As a valued listener of the Live Love Engage podcast, I want to help you shine your light in the world, not only while you’re listening to the show, but all day, every day of the week.
[00:39:16] That’s why I created the word Love Engage Spiritual Awakening Community on Facebook. It’s a place for you to gather with other business professionals and entrepreneurs who are committed to living the life of their dreams. If you want to be a part of this community and receive free trainings for me, go to live, love, engage dotcom and request to join. That’s Ally B, B, B and a AGP dotcom.