Video expert Sheryl Plouffe is welcomed in this episode. Sheryl is an entrepreneur, international speaker, and former Canadian TV broadcaster who knows a thing or two about videos and how they benefit business owners. She has over 25 years of experience in news media, and today she helps business professionals increase their authority and income with video. She’s widely known for doing away with word-for-word scripts and complicated tech in favor of simple yet strategic storytelling techniques.
On this episode of the Live. Love. Engage. podcast:
- How Sheryl shifted from being on camera herself to teaching others.
- Zoom being a part of our businesses and personal lives moving forward.
- The benefits of Zoom for relationship building and networking.
- Why Zoom has become irreplaceable, even if in-person meetings return.
- Proper etiquette when creating a video or hosting a video meeting.
- The know, like, and trust factor of video.
- Why it’s important to declare your intentions for your business.
- The key mistakes Sheryl sees people make with video.
- How to move forward without being attached to perfection.
- What builds confidence when you’re creating videos.
- The common misconceptions about video.
- How the technology is easier than ever, and what requires more work.
- How Sheryl’s business has changed this year.
- The best platform to publish your videos on and receive organic results.
- Why you shouldn’t try to make a viral video.
- The most important thing in making videos: consistency.
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