Do you sell products or services to other businesses? If so, video should be part of your marketing toolkit. Here are a few statistics to explain why:
- 70% of marketing professionals report that video converts better than any other medium.
- The average internet user spends 88% more time on a website with video than without.
- 64% of consumers are more likely to buy a product after watching a video about it.
Source: Crisp.co and Social Media Today
As a B2B marketer, it’s likely that your video hosting platform of choice has been YouTube. But there are other options available to you, as I explain in today’s podcast episode.
Podcast: Play in new window | Download
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You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
Further reading and resources relevant to this episode:
How to: Choose the Best Platform to Host Your Video
