How to Create Valuable Videos for Business [INFOGRAPHIC]

creating videos for business There are several reasons why you should consider creating videos for business. You can quickly communicate your message to an audience with video. When you create an interesting, unique, high-quality video, it will stimulate strong feelings within the audience. But to put it simply, video marketing helps you make the sale. Eighty-five percent of consumers have said they’re more likely to make a purchase after viewing a product video.

Since video can have such a big impact on your prospect, it’s important to take time to create a video that offers useful information to your audience. Matt Aunger recently wrote an article for the Buffer blog in which he shared a 5-step process for creating valuable videos.

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Free Tools to Make YouTube Videos More Engaging [INFOGRAPHIC]

YouTube tools

YouTube tools Video marketing is hot. Small business owners can create YouTube videos that are just as effective at lead generation as those made by larger corporations.

It’s important to note that even though recording and uploading a video may be simple, that doesn’t mean creating a video is easy. Your videos need to engage your audience and prospects. You have to grab a viewer’s attention quickly and hold it. For instance, if you’re doing a video blog, you need to be aware of lighting and sound too.

Read moreFree Tools to Make YouTube Videos More Engaging [INFOGRAPHIC]

Top Social Networking Sites for Video [INFOGRAPHIC]

top social networking sites for video

top social networking sites for videoAre you using video now for your business? If not, what are you waiting for? 🙂 Video traffic is expected to be 67 percent of all consumer web traffic by 2017! That’s just one of the significant social media statistics you’ll find in an infographic from Ivan Serrano that that was originally published on ConversionScientist.com.

If you plan to start recording “how to videos” or product demonstration videos for your business, one question you’ll have to ask yourself is, how to distribute the content. Naturally, you should upload videos to your own website or blog. But if you want to reach the widest possible audience, you should take advantage of social media.

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Facebook vs YouTube: Is a Battle Brewing?

Facebook vs YouTubeA battle royale may be brewing between two internet juggernauts over video. Facebook said it is introducing new YouTube-like features in an apparent effort to capture more of the video market.

Starting today, Facebook users can now see how many views a video has received on the site once it has been uploaded to the social networking site. This is something that’s been part of YouTube’s service for years. Facebook says its is to help users discover new, popular videos.

Facebook is also testing a feature on mobile that displays related videos after users finish watching a clip. This feature has also been on YouTube for a long time. In addition, Facebook also has future plans to allow users to embed Facebook videos on third-party sites.

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Why Your Social Media Strategy Must Include Video [INFOGRAPHIC]

sm video infographic

When was the last time you watched a YouTube video? If you’re like most people, it was within the last week. If you have a product or service to sell, video must be part of your social media strategy. Gone are the days when you needed a high-priced camera to shoot a video. Now, anyone with a smartphone or tablet can shoot a video, and upload it to YouTube in a matter of minutes. The resulting video can be embedded on your website, blog and included in an email marketing campaign.

If you’re still not convinced, QuickSprout has put together an infographic with some compelling statistics including:

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Are You Making These Mistakes with Your YouTube Videos?

YouTube videos can be a powerful marketing tool for small business owners, as long as you do things correctly. A new client has been uploading videos to his YouTube channel, but he’s not getting the benefits he should be because I noticed that he’s been making several crucial mistakes. Here are just a few missteps you need to avoid if you want to be successful at video marketing:

Video Marketing Missteps

1. Videos aren’t optimized – YouTube is the second largest search engine, after Google. But your videos are going to be tough to find through a search, if they’re not properly optimized. Make sure you include keywords in the video’s title, description and tags, as well as in the video content itself.

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3 Video Marketing Tools to Enhance Your Business

video mktg toolsVideo is undeniably a powerful marketing tool, especially for small businesses. You don’t need a big budget to create videos that will drive traffic to your website or sell your products. That doesn’t mean any old video will work. It can’t be boring! Here are a few tools to help you create videos that will interest your prospect and lead him or her to buy:

Viewbix – This is a great tool because it lets you easily embed a call-to-action right on your video. The Viewbix player displays a video that is already hosted on YouTube or Vimeo. It features a “click here” button that is customizable and allows you to link to a web page. If you’re offering a free report on your website, anyone who watches the video on your Viewbix player can click the button and go right to your landing page.

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