Why Your Business Needs to Use LIVE Video in 2018

January 17, 2018 Gloria 2 Comments

Are you using live video in your business yet? In this Facebook Live video, I explain why this strategy could be the game-changer for your business in 2018 that helps you attract, engage and convert more casual followers into customers.

Here’s the transcript of the video in case you’d rather read! 🙂 Read more…

5 Proven Social Media Platforms to Try Out in 2018

January 10, 2018 Gloria 0 Comments

social media platforms

By now, if you’re a small business owner or an entrepreneur, you’ve implemented a social media marketing campaign on Facebook — maybe Twitter. You understand the importance of encouraging your audience to share information about new products and react to how your target audience responds.

Facebook and Twitter may be the juggernauts of the social media marketing platforms, but there are plenty of other social media platforms you should have a strategy for in 2018 to gain more clients, analyze feedback about your company or brand, and to conduct market research. Below are some other social media platforms rather than Facebook and Twitter that can help you reach a much wider array of demographics that future clients may be hiding in.  Read more…

[INFOGRAPHIC] 15 Ways to Manage Your Time Wisely

November 14, 2017 Gloria 0 Comments

time management

Every manager, entrepreneur, and office employee knows this:

Time is of the essence. And as long as there is such a thing as a deadline, it is going to stay that way.

Think about this:

Most people readily admit that they can’t manage their time properly. This is hardly surprising, given the amount of stress we have to deal with on a daily basis and the increasing tempo of our everyday lives. As a result of poor organizational skills, productivity drops and a huge chunk of work time is wasted.

According to a Microsoft study, most people use no more than 60% of their working hours productively.

Now, this finding doesn’t indicate that most people are lazy and fail to take their direct responsibilities seriously. The reason many people see their productivity plummet is that they don’t approach their work in the most efficient way possible. Read more…

[INFOGRAPHIC] Why Social Media is Essential for Customer Service

November 2, 2017 Gloria 0 Comments

social media customer service
If your customers are on social media, your business better be there too. Customer service can be handled effectively through networks like Twitter and Facebook. And companies that ignore these channels, do so at their peril.

Case in point. I recently tried to buy tickets online to see Book of Mormon. The theater’s website wouldn’t let me finish the transaction. It was especially frustrating because I only had a limited amount of time to complete the purchase before the website released my seats to be purchased by someone else. Read more…

[INTERVIEW] Marketing, Masterminds and More

October 26, 2017 Gloria 0 Comments

A big thank you to Becky Stonebarger, CEO of the Business Connections Network for having me appear as a guest on her Business Chat Network video interview series.

During our talk, I talked about my chapter on leadership from the best-selling anthology, “Conceived to Lead” which was published in September, 2017.

We also talked about why entrepreneurs should invest in themselves and their businesses for opportunities like masterminds, courses and coaching.