By Gloria Rand
Stuck for ideas on what to write about for your company’s blog? It’s a common complaint, especially if you don’t think of yourself as a writer. But no matter what your industry or profession – be it plumber, landscape lighting contractor or chiropractor – you can come up with plenty of articles for your blog if you focus the topics on these three areas:
Video is undeniably a powerful marketing tool, especially for small businesses. You don’t need a big budget to create videos that will drive traffic to your website or sell your products. That doesn’t mean any old video will work. It can’t be boring! Here are a few tools to help you create videos that will interest your prospect and lead him or her to buy:
Viewbix – This is a great tool because it lets you easily embed a call-to-action right on your video. The Viewbix player displays a video that is already hosted on YouTube or Vimeo. It features a “click here” button that is customizable and allows you to link to a web page. If you’re offering a free report on your website, anyone who watches the video on your Viewbix player can click the button and go right to your landing page.
Visit one of the many YouTube channels lately and you’re going to notice a new layout. The video site has revamped the look to make your branding work across a variety of devices, including smartphones and tablets. You can show off more content to fans, and you can reach out to non-subscribed viewers.
By Gloria Rand
Looking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons:
Don’t get the wrong impression. It’s not that easy to generate sales with video. Otherwise, everybody would be doing it.
One common SEO mistake small business owners and solopreneurs fall victim to is building poor quality backlinks. Often times, these business people maintain their own websites, yet they don’t fully understand what backlinks are.
Want to start using Pinterest for your business, but not quite sure how to begin? I picked up some great tips from Pinterest marketing expert Melanie Duncan at the recent Social Media Marketing World conference. This visual bookmarking site is a powerful way to drive traffic to your blog. One of my clients has found that 99% of the traffic to her blog comes from Pinterest, compared to other sources like Facebook.
One of the highlights of the Social Media Marketing World conference that I recently attended was a presentation by Marcus Sheridan, owner of River Pools & Spas, and creator of The Sales Lion blog.
Marcus shared his story about how he was able to rescue his pool business from near bankruptcy when the recession hit in 2008, by starting a blog. Marcus did something unique with his very first article, that no other pool builder had done before. He wrote an article that talked about how much a fiberglass pool costs.
A new study finds that users of Facebook’s Graph Search …
Pinterest is rolling out a new design. You can change …
Facebook is at it again. They have changed the rules for what a business page can display on its cover image. Essentially, all you have to worry about is making sure your image does not contain more than 20% text. Gone are the rules about not displaying website URL’s, phone numbers or calls to action such as “like my page.”