By Gloria Rand
Have you added any Facebook embedded posts to your website or blog yet? I’ve included a couple of my Facebook posts in this blog, and recently wrote an article about why it’s a smart idea to do so.
In this article, I want to explore the idea further. After giving it some thought, I’ve come up with a few creative ways to use the feature to promote other people’s Facebook pages.
By Gloria Rand
U.S. endurance swimmer Diana Nyad made history on Monday afternoon, becoming the first person to swim from Cuba to Florida without a shark cage. Appropriately enough, Nyad completed the task – her fifth attempt since 1978 – on Labor Day.
After the swim, the 64-year-old swimmer said she had three messages, “One is we should never ever give up. Two is you never are too old to chase your dreams. Three is it looks like a solitary sport, but it’s a team.”
Post by Gloria Rand – SEO Copywriter.
By Gloria Rand
Small business owners got a big break from Facebook today. The social networking giant has changed its rules regarding contests and promotions. You no longer have to use a third-party app to run a contest, sweepstakes, competition or drawing. You can still use a service like Woobox, for instance. But you’re not required to do so.
The Facebook changes allow Pages to:
►collect entries via users (fans and non-fans) posting on the Page wall
►collect entries by users commenting or liking on a Page post
►collect entries by having users message the Page
►collect votes via likes (new fans, post likes)
Which goal do you think is more important in customer …
By Gloria Rand
Ask a landscape lighting contractor or massage therapist what inbound marketing is, and chances are, you may get a blank stare. They may not know the term. But the two small business owners are likely using inbound marketing to promote their businesses.
Inbound marketing is any marketing tactic that involves earning someone’s interest in your product or service, rather than buying their interest. Prime examples include SEO (search engine optimization), social media, blogs, and ebooks. Traditional “outbound marketing,” (the opposite of inbound marketing) involves activities like direct mail advertising, TV and radio ads, banner advertising and cold calls.
Could your social media marketing efforts use a boost?
Are you looking to improve your professional development when it comes to social media?
Do you feel overwhelmed by endless social media platform changes?
If so, Social Media Examiner has just the event for you.
By Abbey Peschel
3D printers may be changing the world of production forever. According to “Fabricated: The New World of 3D Printing,” these devices offer on demand production to people in a huge variety of fields. From doctors and professional designers to students and small business owners, users across the economic spectrum may soon see their work becoming easier and more customized.
While many have posited that cheaper, easier to build 3D printers would result in heavy home use, “Fabricated” suggests a different hypothesis. Instead of a printer in every kitchen, authors suggest that the world will see greater individualization in marketing and promotion fields, medical fields, and even every day consumer products. Most people won’t create their own specialized objects: instead they’ll have them printed by a specialist, then purchase them through an ordinary store or online retailer.
By Gloria Rand
As a copywriter, one of the more common assignments I get from clients is helping them rewrite the About Us page for their company’s website. Over the years, I’ve noticed that companies make a few common mistakes when it comes to this all-important page.
Why is this page important?
After the home page, the About Us page is often the reason why someone will consider doing business with you. It must be written in a way that persuades your prospect to call.
By Gloria Rand
Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better. Here is a breakdown of what’s changing:
