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3 Video Marketing Tools to Enhance Your Business

video mktg toolsVideo is undeniably a powerful marketing tool, especially for small businesses. You don’t need a big budget to create videos that will drive traffic to your website or sell your products. That doesn’t mean any old video will work. It can’t be boring! Here are a few tools to help you create videos that will interest your prospect and lead him or her to buy:

Viewbix – This is a great tool because it lets you easily embed a call-to-action right on your video. The Viewbix player displays a video that is already hosted on YouTube or Vimeo. It features a “click here” button that is customizable and allows you to link to a web page. If you’re offering a free report on your website, anyone who watches the video on your Viewbix player can click the button and go right to your landing page.

You can also have viewers sign up for your email list directly from your video player. Viewbix supports Aweber, Constant Contact, iContact and MailChimp. The paid version lets you include Facebook, Twitter and Share buttons, as well as video analytics.
Viewbix video player

GoAnimate – Ever wanted to create an animated video? Now’s your chance. You can create short videos using templates provided. All you need to do is write the script. After it’s finished, you can share the video on Facebook, Twitter, Pinterest and Google+ or grab the link and post it on your blog, etc. There are free and paid versions of this tool. I tested it out recently and was able to create the following video in less than 5 minutes: (click the image to view it) goanimate

Screencast-o-matic – I’ve used this tool for quite some time now to record videos of my computer screen. It comes in handy for tutorials. I recently created one to show a client how to create a blog article in WordPress. There’s no software to install, and it’s easy to use. You can upload videos directly to YouTube for free. If you choose the paid version ($15 for one year!) you can also upload to Google Drive, Dropbox and Vimeo. Plus, it comes with more editing tools. I know many people recommend Camtasia for screen capture, but that software runs about $300. If you’re looking for something cheap, give Screencast-o-matic a try.

What video marketing tools have you had success with? Please share them in the comments below.

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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