3 Good Reasons Why It’s Smart To Update Your Website

update your website

Do you update your website regularly? If not, you could lose out on business because your prices or product offerings are outdated. Let me tell you a story to illustrate the risk you take in letting things slide on your site for too long.

My husband and I recently listened to the audiobook, “The Startup of You” by Reid Hoffman and Ben Casnocha. My husband was interested in this book because it offers advice on how to accelerate your career by managing it as if it were a start-up business.

Since Reid Hoffman is LinkedIn’s co-founder, it came as no surprise to me that the book offered strategies on how to use LinkedIn to build your network for career advancement. The authors mentioned that more resources could be found on the Startup of You website, so once I finished the book, I made a beeline for the site to see what else I could learn.

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How Small Businesses Can Prevent & Recover from Data Loss

data lossBy Lucy Reed

Your data is what allows you to succeed as a business. However, if you’re like a lot of small business owners, you’re not taking the right steps to protect against data loss. According to Small Business Trends, 58 percent of small businesses are ill-prepared for data loss.

5 Reasons Your Business Could Lose Data

You might think data loss is something only big businesses need to worry about. After all, who would target your small business with a cyberattack? Not only are small businesses targeted by cyber attacks at an alarming frequency (according to USA Today, 61 percent of breaches in 2016 hit small businesses), but there are other ways your business could suffer a data loss:

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8 Common Writing Errors that You Need to Avoid [INFOGRAPHIC]

writing errors
Written communication skills are highly underestimated as a powerful tool within business in a whole host of industries and business sectors. This is especially true in today’s booming digital world and with digital communication becoming much quicker and terminology becoming shorter. No matter how professional you or your business comes across in person, you can also come across as unprofessional (and lazy) if yourself or anyone in your business is making any of these common writing errors, which are listed in the infographic below.

It’s vital for new business owners, entrepreneurs and start-up companies to get the smaller details right at the start, since it can make a world of difference when it comes to your company reputation and growing success. From big presentations, important business documents and your company branding to your social media, website content and employee communications, it really is important to pay attention to the little details.

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How to Do Content Marketing when You don’t Feel Like it

procrastination and content marketingHave you ever had one of those days when you know you gotta “do content marketing,” but you just don’t feel like it?

I’ve been there.

Today, as a matter of fact!

Actually, it was more like SEO copywriting. My client wants me to write a page of content for his website to help with his google ranking, and as much as I knew it needed to get done, I just couldn’t get there. I wrote one sentence and surfed Facebook. Then I looked at my emails. Then I went downstairs to get a cup of tea.

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Why People Share Content on Facebook [INFOGRAPHIC]

Share content on FacebookThe latest algorithm change to promote more content on Facebook from a user’s friends and family is not great news for business page admins. It means very few of your fans will see your content unless you pay for advertising… or make that content uber-appealing!

How can you spark more engagement on your Facebook business page?

One way is to start posting more videos. Especially live video. The social networking site is making a big push into this arena. The effort is paying off. In fact, Facebook users are spending up to 3x more time watching live video than pre-recorded videos.

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How to be a Google Adwords Expert Now in 12 Easy Steps – [INFOGRAPHIC]

Google Adwords expertAre you in a competitive industry that makes it tough to organically rank on page one of Google? If you’re ready to embrace paid advertising with pay-per-click ads, this infographic from Premium IT Solutions is for you! It shows you how to become a Google Adwords expert in 12 easy steps.

PPC ads are not for the faint of heart. It can be a costly experiment for small business owners, in particular, if you don’t know what you’re doing. The following steps will help you learn from the mistakes of others and get started on the right foot.

Here are some of the important points to keep in mind when it comes to Adwords:

Read moreHow to be a Google Adwords Expert Now in 12 Easy Steps – [INFOGRAPHIC]

How to Add Shopping Elements to Your Social Media Accounts

The holiday shopping season is winding down. Christmas is less than two weeks away, so if you’re planning any promotions for your small business, they need to go out pronto! Social media has become a popular way for companies to engage with their customers and sell products/services.

In this podcast episode, I share some tips on how you can add shopping elements to your various social media accounts like Facebook, Instagram and Twitter.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

Read moreHow to Add Shopping Elements to Your Social Media Accounts

5 Proven Tips to Make Your Email Marketing More Effective

Are you tired of hearing social media gurus promote Periscope, Facebook, or Twitter as the best way for you to generate sales?

You can acquire customers through these social networking sites. But it takes a lot of time and effort. And you may not always know for sure that the sale has come directly from these sites.

Know what can be more effective for your business on a consistent basis? Email marketing!

Yes, I know, the email inboxes of your prospects are pretty crowded. But you can cut through the clutter and get your message out if you follow the five tips I talk about in today’s podcast episode.

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