If you aren’t up on the latest social media craze, let me enlighten you. Pinterest, the image sharing website, has become the third largest social networking site – driving more traffic to websites than YouTube, Google+ and LinkedIn, combined. The majority of users are women between the ages of 18-44. Why is this important? Women make the majority of buying decisions! If you want to tap into this market, your business should be on Pinterest.
Besides being a great resource for recipes, travel and craft ideas, Pinterest excels at driving traffic. If you’d like to boost your blog’s readership, here are several ways to do that:
1. Share a lot of content – This seems obvious, doesn’t it? You don’t have to be on Pinterest every day though. If you come across an image with an article you’d like to pin, go ahead and do it. Pinterest has a wonderful bookmarklet that you can install, to make it easy to pin items. Just don’t go crazy pinning 20 images at once. Like other social networking sites, you’ll be seen as annoying by some, and a spammer by others!
2. Create taller images – As a visual site, when it comes to images on Pinterest, bigger is better! Social media scientist Dan Zarella did a study and found that images that are at least 800 pixels tall get the most pins and repins, since they tend to stand out more on the site.
3. Add images to every post – Every time you create a blog article, add an image to it. This way you’re giving your readers an opportunity to pin it to their boards.
4. Add default images to entire blog – Another option is to add a default image to the header, sidebar or footer of your blog. This way, if you forget to add an image to a blog article, you can be sure that at least one image will be available to be pinned. Just make sure that the image is relevant to your brand’s message.
5. Customize blog post images – Compelling blog images can get people to click your pin and read the article. But why not kick it up a notch and customize the image? Add the blog’s title over the image, and then upload the image to your blog or another web site so it can be pinned to your Pinterest board.
6. Write a pin description – Always include a description underneath the pin of your blog post image. If you don’t want to write something new, here’s a neat trick: Highlight a sentence in your blog article that describes the content and then click on the “pin it” bookmarklet. The highlighted content will automatically appear in the description.
The pin desdcription should tell people what the post is about, but leave a little clue to entice people to click through. It should also include appropriate search terms. You can also use a hashtag (# sign) with a keyword, like you would on Twitter to help people find the content easier during a search. Ex. #SocialMedia
7. Add “pin it” button to blog post – Finally, make sure you add the “Pin it” button to your blog posts to make it easier for people to pin your content onto their own boards. WordPress offers plugins that make this process easy, but if your blog is another site, you can get the button directly from Pinterest under their “About/Pin it Button” section.
Have you found any other ways to drive blog traffic with Pinterest? If so, please share them in the comments below. And if you’d like to see my Pinterest boards, visit www.pinterest.com/gloriarand