A new study finds that users of Facebook’s Graph Search focus on the top couple of results, similar to what happens on Google. And those users lose interest in lower results as they move down the page.
I’ve always been a different type of searcher, especially on Facebook. I’ve been using Graph Search for a few weeks now, and I’m not that crazy about it. I don’t always find what I’m looking for, and I have to keep refining my search, or clicking on the “view more” link at the bottom of the page.
Graph Search is still in beta, but it’s likely to be permanent at some time in the future, so it’s in your best interest to optimize your Facebook page with keywords so you can be at the top of the heap. In a future article, I’ll explain exactly how to do that.
Read more about this survey in this MarketingProfs article…Social Media – Facebooks Graph Search Results Page: An Eye-Tracking Study : MarketingProfs Article.