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Facebook’s Graph Search Results Page: An Eye-Tracking Study

A new study finds that users of Facebook’s Graph Search focus on the top couple of results, similar to what happens on Google. And those users lose interest in lower results as they move down the page.

I’ve always been a different type of searcher, especially on Facebook. I’ve been using Graph Search for a few weeks now, and I’m not that crazy about it. I don’t always find what I’m looking for, and I have to keep refining my search, or clicking on the “view more” link at the bottom of the page.

Graph Search is still in beta, but it’s likely to be permanent at some time in the future, so it’s in your best interest to optimize your Facebook page with keywords so you can be at the top of the heap. In a future article, I’ll explain exactly how to do that.

Read more about this survey in this MarketingProfs article…Social Media – Facebooks Graph Search Results Page: An Eye-Tracking Study : MarketingProfs Article.

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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