4 Steps to Turn Cold Calls into Warm Leads with LinkedIn [INFOGRAPHIC]

new li graphIf you’re not actively taking advantage of the connections you’re making on LinkedIn, you’re missing out on a golden opportunity to generate sales for your business.

Of course, there is an art to turning those connections into potential customers. You wouldn’t (or shouldn’t!) walk up to someone in a networking meeting and ask them to buy your product/service right off the bat. You have to establish some rapport and get to know the person first. It’s the same on LinkedIn. This infographic shares 4 steps to take to turn those LinkedIn “cold calls” into warm leads:

Read more

60% of Pinterest Purchases Come via the Pinterest Channel [Infographic]

It’s amazing how quickly Pinterest has morphed from a cool image-sharing site, to a robust revenue generating social media platform. The third most popular social networking site has grown to more than 70 million users. And more importantly, those users shop!

According to Rich Relevance, Pinterest shoppers spend significantly more per checkout – averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. 70% of brand engagement is generated by Pinterest users, not brands, and 60% of Pinterest purchases were discovered via the Pinterest channel. The lesson here is that brands shouldn’t rely on their own channel exclusively, but should encourage pinning and re-pinning of their content.

Read more

7 Common Pinterest Mistakes

pinterest graphic for blogPinterest can be a very powerful marketing tool for your business, if it’s used correctly. Now that the social networking site is allowing company pages, it’s more important than ever to make sure you’re not making mistakes that could cost you followers and potential leads for your product or service.

Read more

5 Ways to Engage Your Pinterest Followers

Pinterest EngagementBy Gloria Rand
A client asked me recently how to thank the people who have been following her or repinning her content on Pinterest. Unfortunately, there is no easy to way to do this. Unlike Facebook, Google+ or Twitter, you can’t send direct messages to your followers on Pinterest. But that doesn’t mean all is lost.

Read more