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60% of Pinterest Purchases Come via the Pinterest Channel [Infographic]

It’s amazing how quickly Pinterest has morphed from a cool image-sharing site, to a robust revenue generating social media platform. The third most popular social networking site has grown to more than 70 million users. And more importantly, those users shop!

According to Rich Relevance, Pinterest shoppers spend significantly more per checkout – averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. 70% of brand engagement is generated by Pinterest users, not brands, and 60% of Pinterest purchases were discovered via the Pinterest channel. The lesson here is that brands shouldn’t rely on their own channel exclusively, but should encourage pinning and re-pinning of their content.

This infographic from Social Media Explorer, based on findings from a larger study, From Social to Sale: 8 Questions to Ask Your Customers, demonstrates just how Pinterest drives retail traffic. Here are a few other interesting stats from the graphic:

20% of Pinterest users have purchased from a store after pinning or liking an item on Pinterest
33% of Pinterest users under the age of 35 have purchased after pinning or liking an item
80% of Pinterest-inspired purchases occur within 3 weeks of a user pinning a product or service

If you’re not active on Pinterest yet, what’s stopping you? The social networking site is an excellent place to drive traffic to your website, blog and retail store!

Pinterest retail traffic infographic

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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

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