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60% of Pinterest Purchases Come via the Pinterest Channel [Infographic]

It’s amazing how quickly Pinterest has morphed from a cool image-sharing site, to a robust revenue generating social media platform. The third most popular social networking site has grown to more than 70 million users. And more importantly, those users shop!

According to Rich Relevance, Pinterest shoppers spend significantly more per checkout – averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. 70% of brand engagement is generated by Pinterest users, not brands, and 60% of Pinterest purchases were discovered via the Pinterest channel. The lesson here is that brands shouldn’t rely on their own channel exclusively, but should encourage pinning and re-pinning of their content.

This infographic from Social Media Explorer, based on findings from a larger study, From Social to Sale: 8 Questions to Ask Your Customers, demonstrates just how Pinterest drives retail traffic. Here are a few other interesting stats from the graphic:

20% of Pinterest users have purchased from a store after pinning or liking an item on Pinterest
33% of Pinterest users under the age of 35 have purchased after pinning or liking an item
80% of Pinterest-inspired purchases occur within 3 weeks of a user pinning a product or service

If you’re not active on Pinterest yet, what’s stopping you? The social networking site is an excellent place to drive traffic to your website, blog and retail store!

Pinterest retail traffic infographic

About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

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