How to Cope with the Latest News Feed Change from Facebook

Facebook News Feed ChangeFacebook is getting ready to make another news feed change … again!

The social networking site wants to make its content more relevant to users. So Facebook is changing the algorithm to make sure you see more posts from your family and friends.

Sounds great, right?

Yes, unless you’re a business owner with a Facebook page who a) doesn’t get a lot of engagement or b) doesn’t want to spend money on advertising.

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Developing Your Instagram Strategy [INFOGRAPHIC]

Develop Instagram Strategy

Develop Instagram StrategyDo you have an Instagram strategy for your business? Just like any other social network site, it’s important to have a plan in mind. If not, you’re just wasting precious time and energy that could be better spent elsewhere. Instagram is a viable platform for just about any business. With over 300 million active users, Instagram’s engagement rate is 15 times higher than Facebook, Twitter, and Google+.

Salesforce Canada devised an infographic that shares more stats about Instagram, along with some tips on how to use the site as a marketing tool.

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Tips for Running an Awesome Holiday Campaign on Social Media [INFOGRAPHIC]

Holiday info smallThe holiday shopping season is well underway, with “Black Friday” sales already appearing even though it’s only Wednesday! I’ve been getting inundated with emails today from retailers and other small businesses touting their deals.

Marketers also plan to use social media this holiday season. If you’re one of them, here are a few key points to keep in mind from ShortStack regarding your holiday campaign:

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