The photo-sharing app Instagram has quickly developed into a powerful social media marketing tool for retailers, restaurants, travel companies and other small businesses. It’s a great way for prospects to find out about – and judge – the visual identity of your business.
Of course, the first step in making this social networking site work for your business is obtaining more Instagram likes and comments. The more engagement you can get, the better chance you’ll have of converting those Instagram followers into customers.
How do you do cultivate more likes and comments?
Dan Zarella, the Social Media Scientist, has a few data-driven ideas and strategies that you can apply. He studied data from nearly 1.5 million photos and 538,000 users and compiled his findings into an infographic called, “The Science of Instagram.”
View the full infographic here:
