The photo-sharing app Instagram has quickly developed into a powerful social media marketing tool for retailers, restaurants, travel companies and other small businesses. It’s a great way for prospects to find out about – and judge – the visual identity of your business.
Of course, the first step in making this social networking site work for your business is obtaining more Instagram likes and comments. The more engagement you can get, the better chance you’ll have of converting those Instagram followers into customers.
How do you do cultivate more likes and comments?
Dan Zarella, the Social Media Scientist, has a few data-driven ideas and strategies that you can apply. He studied data from nearly 1.5 million photos and 538,000 users and compiled his findings into an infographic called, “The Science of Instagram.”
View the full infographic here:
About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”
Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!
