Social Media

8 Reasons Why You Need a Business Blog [INFOGRAPHIC]

why you need a business blog

why you need a business blog Every successful social media marketing plan starts with one key ingredient: a business blog. Why? You can share those blog articles across different social media channels such as Facebook or Twitter. And you can repurpose blog articles into videos or audios for a podcast. Sharing that content enables your blog to become a powerful lead generator for your business.

Lead generation is just one of the reasons why 81 percent of small business owners believe blogging is a critical business process, according to Hubspot’s Inbound Marketing Report. Blogging has many other benefits for your business. An infographic from CJG Digital Marketing highlights several reasons why you should blog including:

Read more

Marketing Trends that Impact Brands and Consumers [INFOGRAPHIC]

marketing trends for brands By Robert Conrad

If you’re here, you must be interested in learning about what comprises an effective internet marketing campaign. Just like with any effective marketing strategy, there needs to be a pre-meditated plan of attack with your target audience in mind.

First off, you need to identify your target audience. Your core target demographic depends on your proffered product and/or service, and both Twitter and Facebook offer different ways that you can find other users that fit that demographic. For example, both Twitter and Facebook utilize hashtags that, in essence, categorize posts and are searchable. Employing hashtags in your posts at the onset of your campaign is an excellent and organic way to reach your target audience.

Read more

Why Brands Lose Social Media Followers [INFOGRAPHIC]

unfollow on social media

social media followersHave you noticed a dropoff in your Twitter followers? Ever wonder why someone stops liking your Facebook page?

You shouldn’t be concerned if a handful of people stop liking your brand. But if you start losing a significant number of social media followers, it’s time to worry. It means you’re not connecting with your fan base anymore. The fewer connections you have, the more difficult it will be to convert those fans into customers for your business.

BuzzStream and Fractl surveyed more than 900 people to find out their reasons why they stop following brands on social media. Here is what they discovered:

Read more

Why You Need to Amplify Your Content Marketing Strategy

content marketing

content marketing By Ivan Serrano

You’ve been working hard on a new video for your company, or maybe it’s a new brand or idea, and now all you need to do is get the idea out there. The question is: how do you develop a content marketing strategy to get the most attention, without losing any respect for your brand?

Read more

The One Social Media Management Tool Every Busy Entrepreneur Needs

social media mgmt toolI think most of us will agree that social media has a reputation for being a time-suck. For many people, it’s real easy to lose precious minutes out of your day, reading Facebook posts, or pinning images to Pinterest. Those minutes are especially critical if you’re using social media for business. You don’t have time to waste. That’s why it’s critical that you use a social media management tool.

I’ve tried several management tools over the years, but the one I keep coming back to is Hootsuite. It’s easy to use and inexpensive too. You don’t have to pay a thing if you only want to manage 3 social profiles. For example, your Facebook page, Twitter account and LinkedIn profile.

Read more

How to Promote Events with Social Media [INFOGRAPHIC]

social media events Planning a live event like a workshop or telesummit to promote your small business? Social media marketing can help you get people registered. But that doesn’t mean you simply send out a few tweets the week before the event. If you want the room filled, you have to start your work early. And you need a plan in place.

When I hosted my Internet Marketing Success Summit in Orlando, Florida last October, I started promoting the event in August. That’s one of the lessons included in this helpful infographic from Gryffin Media. As you’ll see below, there is a specific timeline with different tactics to employ, such as writing blog articles, placing ads on Facebook, engaging in contests and more.

Read more

6 Reasons You Should Attend Social Media Marketing World

SMMW

social media marketing world By Jennifer Ballard

Are you wondering which marketing conferences you should attend?

Have you heard others talking about Social Media Marketing World, but you’re not sure if it’s right for you?

If you seek advanced social media knowledge, want to network with marketers just like you and you find San Diego, California an appealing springtime destination, then keep reading.

Read more

How to Use Digital Marketing to Develop Authority [INFOGRAPHIC]

authority marketing

authority marketing

For small business owners, developing authority in your niche is crucial if you want to generate more leads and sales for your company. The first step to building authority starts with defining your niche. After all, it’s much easier to be a big fish in a small pond when it comes to wielding influence.

Once you’ve settled on a niche, it’s time to plan a strategy that should include digital marketing. That means everything from SEO to social media and email. But as the following infographic from Jonha Revesencio points out, other tactics like speaking and publishing a book, should be a part of your marketing mix too.

Read more

How to Protect Your Privacy on Social Media – New Webinar

Social Media Privacy Social media is a great marketing tool for small business owners. But it can also be a risky place when it comes to protecting your privacy.

Did you know that 81 percent of Internet-initiated crime involves social networking sites, in particular Facebook and Twitter? There is a way to use social media and be safe about it. You can learn how in my new webinar called Social Media Safety: Avoid the 3 Common Mistakes that Put You and Your Loved Ones at Risk.

During this free webinar on Thursday, February 12th, you’ll discover…

Read more