As a small business owner, you wear many different hats in your company – from marketing and sales to customer service, accounting manager and more. How do you juggle all of these roles and still have time to produce the product or services your customers need? The best way is to get some help with the jobs you don’t like to do, the jobs you don’t have time to do and the jobs you don’t have the expertise to do.
Social Media
Social Media Time Management Tips [PODCAST]
One of the big problems small business owners have with …
How Visual Content Drives Social Media Growth [INFOGRAPHIC]
People retain 80 percent of what they see, but only 20 percent of what they read. And they process visuals 600,000 times faster than text.
So what does this mean for you as a business owner?
It means that you should have a visual content strategy in place when it comes to marketing, especially social media marketnig. We humans are visual creatures. If you want prospects and customers to remember your company when they want to buy from you, it’s important that you give them memorable content. That could be in the form of videos, infographics, photos, etc.
Cool Social Media Features You May Not Know About [PODCAST]
Social networking sites like Facebook, LinkedIn, and Twitter have grown …
8 Social Media Marketing Mistakes to Avoid [PODCAST]
Are you frustrated with social media? Not getting the engagement, …
How to Use Visual Storytelling to Engage Your Prospects [INFOGRAPHIC]
Are you struggling to engage your prospects on social media? Try telling a story! Words alone aren’t enough. There is truth to the saying that “a picture is worth 1000 words.” That’s why you need pictures and video too.
Let’s face it. You have precious few seconds to grab someone’s attention. A visually compelling infographic or video can do wonders to get your point across.
6 Ways to Repurpose Your Blog Articles
Do you struggle to come up with content for social …
3 Ways to Get More Leads from LinkedIn
In this podcast episode, I share three ways small business …
8 Common Social Media Marketing Mistakes [INFOGRAPHIC]
Having trouble getting engagement, leads and sales from your social media marketing? Don’t feel bad. Many small business owners and entrepreneurs are in the same boat. It’s no wonder, really. Social media evolves and changes all the time. It’s very difficult to keep up with, unless social media is the only thing you do all day!
The good folks at Digital Marketing Philippines has put together an infographic highlighting the 8 most common social media marketing mistakes and how to AVOID them.
Here are a few noteworthy goofs to be conscious of:
Demographics of Top Social Networking Sites [INFOGRAPHIC]
Are you struggling to decide where to spend time among the top social networking sites? This can be a challenge for small business owners. Especially if you get caught up in the “shiny object” syndrome. It’s very tempting to start a new presence on the latest craze like Instagram or Snapchat.
Before you start doing any social media marketing, you need to know who your target audience. And you need to know where they hang out! If your prospects don’t use Instagram, you don’t have to use it for business.
SproutSocial has developed an awesome infographic that displays demographic information on the most popular social media sites. Take some time to review this chart and see where your prospects are active. That’s the social networking site you need to be active on too.