Do you have trouble understanding Google Analytics? You’re not alone! I’ve spoken with many small business owners over the years who don’t have a clue how this powerful and FREE tool can help them improve their web traffic and generate more leads and sales for their products/services.
Here are a few key metrics to look for when reviewing Google Analytics.
#1) Bounce Rate – This is the percentage of single page visits to your website. If you have a high bounce rate, that means people are leaving your website after just visiting one page. The goal, then, is to have a low bounce rate, since that means people are staying on your site and viewing more of your content.