Understanding Google Analytics [INFOGRAPHIC]

Google analytics

google analyticsDo you have trouble understanding Google Analytics? You’re not alone! I’ve spoken with many small business owners over the years who don’t have a clue how this powerful and FREE tool can help them improve their web traffic and generate more leads and sales for their products/services.

Here are a few key metrics to look for when reviewing Google Analytics.

#1) Bounce Rate – This is the percentage of single page visits to your website. If you have a high bounce rate, that means people are leaving your website after just visiting one page. The goal, then, is to have a low bounce rate, since that means people are staying on your site and viewing more of your content.

Read moreUnderstanding Google Analytics [INFOGRAPHIC]

16 DIY Social Media Management Tools [INFOGRAPHIC]

16 diy tools
Many small business owners and entrepreneurs struggle with social media management. When you’re trying to maintain an active presence on multiple social networking sites, it can be stressful, especially if you don’t have help. There are plenty of tools out there if you want to manage things on your own. But it also gets time-consuming trying to figure out which service is best for your company. 

Socially Stacked has made the process a little bit easier. The company put together an infographic that presents 16 tools to help you manage social media marketing. The tools are divided into 3 categories: social messaging & scheduling, analytics and social landing pages.

Read more16 DIY Social Media Management Tools [INFOGRAPHIC]

Why You Need an Online Marketing Plan Before a Website

Online Marketing PlanBy Gloria Rand

Launching a new business and need a website? Don’t spend a dime until you decide how you’re going to market your business. Online marketing needs a combination of SEO, social media and email to be successful.

Questions to consider are:

Who is our target audience?
Are they in our local area, or national?
Do our prospects use social media? If so, which network(s)?
How will our prospects contact us? Phone? Email?
Who will design the web site?
Who will write copy and optimize the site? 

Read moreWhy You Need an Online Marketing Plan Before a Website