Boost Your Visibility

Boost your visibility and get more clients in 30 minutes a day!

Click the button below to get The 30 Minute Plan for Boosting Your Visibility so you can start profiting online.

7 Tools for Capturing Social Media Metrics

Social media will be  the top priority over search engine optimization for 45% of marketers this year, according to a recent survey.  With that much attention being given, it’s becoming more important for marketers to be able to gauge their ROI from social media.  MarketingVox recently put together a list of 8 tools to help assess social media metrics:

Google Analytics – This free tool lets you track incoming links and the activities of the users they send.

Omniture – For a fee, Omniture has tools to track your Facebook and Twitter metrics.

PostRank Analytics – Not only does PostRank measure social engagement on other platforms and services, it allows you to see the messages and comments from other sites that contribute to your stats.

HootSuite – This Twitter manager offers click data that enables you to see if those clicks translate into transactions or impressions on your other sites.

Addictomatic – This search engine puts together a visual representation of your presence across social media sites. It can help marketers identify which elements of a corporate presence should be improved, such as photo or video results.

Twitalyzer – Web Analytics Demystified built this analytics application which allows people to track their Twitter use over time. One metric, the signal-to-noise ratio, measures how often people pass information, as opposed to anecdote.  **Note: As of 2019, Twitalyzer has been discontinued. Click here to find some alternatives. 

Twinfluence Rank – An automated third party tool developed by Innovation Insight president Guy Hagen, Twinfluence uses APIs to measure influence and includes factors such as the quality of the group of followers.


About the Author
Gloria Grace Rand is an award-winning SEO blogger, former writer/producer for the PBS-TV news program, “Nightly Business Report,” and the owner of Web to Wealth Marketing. As an internationally known leading expert in internet marketing, Gloria develops innovative workshops and masterminds that help creative professionals and service providers improve their online visibility and profitability. She is also a Contributing Author of three best-selling books, “Unscripted: How Entrepreneurs Leap and Find Success,” “Conceived to Lead,” and “Connect: 100+ Mind-Blowing Strategies to Use Social Media and Drive Business Growth.”

17 thoughts on “7 Tools for Capturing Social Media Metrics”

  1. Hello, i´m beginning with rss subscriptions. Now i can stay current with your site and especially the topic 9 Tools for Capturing Social Media Metrics Gloria Rand's Blog – SEO, Copywriting, Social Media Marketing now, really a nice feature. Thanks, Zahnimplantat

  2. Exceptional read, I just passed this onto a colleague who was doing a modest research on that. And he basically bought me lunch mainly because I identified it for him .So let me rephrase that: Thank you for lunch! Best wishes, Tamiko.

  3. I’ve got read good quality things in this article. Worth bookmarking for returning to. I wonder the amount of efforts you placed to develop this type of superb helpful web page.

Leave a Comment