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7 Tools for Capturing Social Media Metrics

Social media will be  the top priority over search engine optimization for 45% of marketers this year, according to a recent survey.  With that much attention being given, it’s becoming more important for marketers to be able to gauge their ROI from social media.  MarketingVox recently put together a list of 8 tools to help assess social media metrics:

Google Analytics – This free tool lets you track incoming links and the activities of the users they send.

Omniture – For a fee, Omniture has tools to track your Facebook and Twitter metrics.

PostRank Analytics – Not only does PostRank measure social engagement on other platforms and services, it allows you to see the messages and comments from other sites that contribute to your stats.

HootSuite – This Twitter manager offers click data that enables you to see if those clicks translate into transactions or impressions on your other sites.

Addictomatic – This search engine puts together a visual representation of your presence across social media sites. It can help marketers identify which elements of a corporate presence should be improved, such as photo or video results.

Twitalyzer – Web Analytics Demystified built this analytics application which allows people to track their Twitter use over time. One metric, the signal-to-noise ratio, measures how often people pass information, as opposed to anecdote.  **Note: As of 2019, Twitalyzer has been discontinued. Click here to find some alternatives. 

Twinfluence Rank – An automated third party tool developed by Innovation Insight president Guy Hagen, Twinfluence uses APIs to measure influence and includes factors such as the quality of the group of followers.


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About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”

Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!

17 thoughts on “7 Tools for Capturing Social Media Metrics”

    • Your welcome! Some of these tools are really useful. I liked Addictomatic for its comprehensive look at different search engines, videos, etc.

  1. Thanks for the post i will probly try some of these tools


  2. Thanks for the post great tools i will have to try some of these tools out for myself thanks again.


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