Social media will be the top priority over search engine optimization for 45% of marketers this year, according to a recent emarketer.com survey. With that much attention being given, it’s becoming more important for marketers to be able to gauge their ROI from social media. MarketingVox recently put together a list of 8 tools to help assess social media metrics:
Google Analytics – This free tool lets you track incoming links and the activities of the users they send.
Omniture – For a fee, Omniture has tools to track your Facebook and Twitter metrics.
PostRank Analytics – Not only does PostRank measure social engagement on other platforms and services, it allows you to see the messages and comments from other sites that contribute to your stats.
HootSuite – This Twitter manager offers click data that enables you to see if those clicks translate into transactions or impressions on your other sites.
Addictomatic – This search engine puts together a visual representation of your presence across social media sites. It can help marketers identify which elements of a corporate presence should be improved, such as photo or video results.
Twitalyzer – Web Analytics Demystified built this analytics application which allows people to track their Twitter use over time. One metric, the signal-to-noise ratio, measures how often people pass information, as opposed to anecdote. **Note: As of 2019, Twitalyzer has been discontinued. Click here to find some alternatives.
Twinfluence Rank – An automated third party tool developed by Innovation Insight president Guy Hagen, Twinfluence uses APIs to measure influence and includes factors such as the quality of the group of followers.
17 thoughts on “7 Tools for Capturing Social Media Metrics”
Thank you for sharing this! We will definitely start using one of these tools to better measure our communication.
Your welcome! Some of these tools are really useful. I liked Addictomatic for its comprehensive look at different search engines, videos, etc.
Check out wp-stats-dashboard for excellent social metrics in WordPress:
Thanks for the suggestion, Dave!
Thanks for the post i will probly try some of these tools
Thanks for the post great tools i will have to try some of these tools out for myself thanks again.
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