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7 Tools for Capturing Social Media Metrics

Social media will be  the top priority over search engine optimization for 45% of marketers this year, according to a recent survey.  With that much attention being given, it’s becoming more important for marketers to be able to gauge their ROI from social media.  MarketingVox recently put together a list of 8 tools to help assess social media metrics:

Google Analytics – This free tool lets you track incoming links and the activities of the users they send.

Omniture – For a fee, Omniture has tools to track your Facebook and Twitter metrics.

PostRank Analytics – Not only does PostRank measure social engagement on other platforms and services, it allows you to see the messages and comments from other sites that contribute to your stats.

HootSuite – This Twitter manager offers click data that enables you to see if those clicks translate into transactions or impressions on your other sites.

Addictomatic – This search engine puts together a visual representation of your presence across social media sites. It can help marketers identify which elements of a corporate presence should be improved, such as photo or video results.

Twitalyzer – Web Analytics Demystified built this analytics application which allows people to track their Twitter use over time. One metric, the signal-to-noise ratio, measures how often people pass information, as opposed to anecdote.  **Note: As of 2019, Twitalyzer has been discontinued. Click here to find some alternatives. 

Twinfluence Rank – An automated third party tool developed by Innovation Insight president Guy Hagen, Twinfluence uses APIs to measure influence and includes factors such as the quality of the group of followers.


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About the Author
An online marketer, SEO copywriter, and speaker for 15+ years, Gloria Grace Rand has helped over 150 companies including AAA and Scholastic Book Fairs attract and convert leads into sales.

Losing her older sister to cancer propelled Gloria on a journey of spiritual awakening that resulted in the publication of her international best-selling book, "Live. Love. Engage. – How to Stop Doubting Yourself and Start Being Yourself."

Known as “The Light Messenger” for her ability to intuitively transmit healing messages of love and light, Gloria combines a unique blend of energy healing techniques, intuition, and marketing expertise to create transformational results for her clients.

17 thoughts on “7 Tools for Capturing Social Media Metrics”

    • Your welcome! Some of these tools are really useful. I liked Addictomatic for its comprehensive look at different search engines, videos, etc.

  1. Thanks for the post i will probly try some of these tools


  2. Thanks for the post great tools i will have to try some of these tools out for myself thanks again.


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