Category: Social Media | Page 17

Gloria Rand’s 25 Best Marketing Tips

During the month of December, I’ve been sharing marketing tips each day on my Facebook page. If you’ve missed them, here’s your chance to read them all in one place:

Tip #1: Facebook & email — plan ahead. Create a content calendar and provide content your customers really care about. Try focusing on some popular U.S. shopping days, such as Cyber Monday (Dec. 2nd), Green Monday (Dec. 9th) and Free Shipping Day (Dec. 18th). For further info, go to https://gloriarand.com/facebook-email-holiday-sales/

Tip #2: Video marketing — make your first impression count. The new YouTube channel layout allows you to feature a trailer that plays only when non-subscribed viewers land on your channel, encouraging them to subscribe. Take advantage of this prime real estate! For further info, go to https://gloriarand.com/youtube-one-channel/

How Your Blog Can be Successful without being Perfect

By Gloria Rand

One reason many small business owners tell me they don’t want to blog is because it takes too long to get the article perfect.

If that’s your excuse, get over it!

Write from the Heart

Your blog doesn’t have to be perfect. It just needs to be honest. Write from the heart and don’t worry so much about grammar and spelling. It’s the message that matters.

5 Ways to Use Facebook & Email to Boost Holiday Sales

By Gloria Rand

How is your holiday sales plan coming along? Is your business on track to cash in this year? If the holidays snuck up on you, don’t panic. There’s still time to put together a plan to boost holiday sales.

I received two separate emails this week on this subject. One from Facebook. The other, from Constant Contact. I thought I’d share with you some of the tips they offered to increase holiday sales.

4 Reasons Why You Should Attend Social Media Marketing World 2014

By Gloria Rand

Michael Stelzner and Social Media Examiner are at it again. They are hosting Social Media Marketing World 2014 in San Diego next March. I attended this year’s inaugural conference, and was blown away by the content, speakers, attendees and venue.

I’ve put into practice the lessons learned from marketing experts like Marcus Sheridan, of the Sales Lion, who talked about the golden rule of blogging, “They Ask, You Answer.” I also took away empowering strategies about

Gloria Rand, Guy Kawasaki — Gloria Rand with Guy Kawasaki at SMMW 2013

Google+ from Guy Kawasaki, and Twitter from Mark Schaefer. And that was only the tip of the iceberg.

There were also terrific networking events, like the opening night party at the San Diego Natural History Museum and an exclusive evening aboard the Inspiration Hornblower, the largest private yacht in Southern California.