What does growing a giant pumpkin have to do with growing your business? Actually, quite a lot. At least if you buy the premise behind the new book, The Pumpkin Plan by Mike Michalowicz, better known as the Toilet Paper Entrepreneur.
I spent part of my summer vacation reading this book, and I can tell you it was worthwhile. Mike’s assessment plan is a great tool to help entrepreneurs take a hard look at their business to find the weeds (clients) that are not productive and eliminate them. It’s not easy to say “no” but it is necessary if a business owner wants an extraordinary business and still have time to spend with friends and family. If you don’t have a balanced life, you won’t truly be a success.
I posted a video review for the book on Amazon, which you can watch here:
About the Author
Known as The Insightful Copywriter, Gloria Grace Rand is also an inspirational speaker, author and host of the Live. Love. Engage. podcast. Prior to launching her SEO Copywriting business in 2009, Gloria spent nearly two decades in television, most notably as writer and producer for the award-winning PBS financial news program, “Nightly Business Report.”
Gloria turned to writing as a way to communicate, since growing up with an alcoholic father and abusive mother taught her that it was safer to be seen and not heard. But not speaking her truth caused Gloria problems such as overeating, control issues, and an inability to fully trust people. After investing in coaching & personal development programs, and studying spiritual books like “A Course in Miracles,” Gloria healed her emotional wounds. Today, she helps entrepreneurs develop clarity, confidence and connection to the truth of who you are, so you can create a business that has more impact, influence and income!