One reason many small business owners tell me they don’t want to blog is because it takes too long to get the article perfect.
If that’s your excuse, get over it!
Write from the Heart
Your blog doesn’t have to be perfect. It just needs to be honest. Write from the heart and don’t worry so much about grammar and spelling. It’s the message that matters.
Why do I know this to be the case? I’ve been reading an excellent book by entrepreneur and best-selling author, Dave Kerpen called Likeable Leadership: A Collection of 65+ Inspirational Stories on Marketing, Your Career, Social Media & More.
From what I can tell, most of the chapters in this book appear to come straight from Dave’s blog. The interesting thing I’ve discovered while reading the book, is that there are plenty of mistakes in it. Nothing major, mind you. But missing words, like “the” or “and” – little things like that. As a writer and editor, I pick up on those mistakes right away.
Normally, someone writing a book will have an editor proofread the chapters to catch those mistakes. But I suspect Dave just compiled his blog articles and had them formatted into a Kindle book without giving much thought to any typos or grammatical mistakes.
Relax, Mistakes Happen
I imagine that Dave’s blog writing process involves getting an idea, sitting down to a computer, typing out an article and publishing it. Wham, bam, thank you ma’am! He may or may not proofread, depending on his work schedule. He may allocate one hour a day to writing an article, and at the end of the hour, if he has time to proofread, great. If not, too bad. The important thing is that he conveyed a message to his readers that day.
As Dave says in the book, “Writing a blog is an excellent way to become a better writer, drive leads for a business, and express oneself.” Perfection is not a requirement.
Editing is Helpful, but Great Content is Better
Of course, it is a good idea to have another pair of eyes look at your article before you publish. But if an idea grabs you one day and you’re so excited to get an article out to your readers, don’t sweat it. Go ahead and and publish without proofreading. If the message contains useful information for your audience, they’ll forgive a spelling error or two. Remember, people will buy from those they like and trust. When you write from the heart, readers will respond to that.
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Image courtesy: freedigitalphotos.net / Stuart Miles