You’ve worked hard to make your hotel beautiful… to make it into a dream getaway… or a businessperson’s paradise. Your hotel’s amenities, architecture, location and landscaping are important commodities.
But are you making the most of all your hard work when it comes to your marketing? How can you ensure your marketing efforts are worthwhile?
The answer: marketing your hotel on Pinterest.
Now, I know what some of you may be thinking — that Pinterest is not a serious marketing tool. But consider this:
According to a guest blogger on social media expert, Mari Smith’s, website:
►69% of Pinterest users have discovered at least one item they’ve found on Pinterest that they’ve wanted to buy
►pins with price tags included get 36% more Likes than those that don’t
Pinterest can help your marketing efforts work harder and your marketing dollar go farther.
First things first…
The first thing you need to do is set up a Pinterest business page. Fortunately, Pinterest makes this easy—it will take you just minutes.
Next, complete your Pinterest profile. Then, with a little thought and planning, you can begin to create and populate your Pinterest boards.
Don’t think you have to complete your boards all at once. You can pin some initial photos and descriptions, and then build gradually as you have more material.
5 tips to get you started
1. Use great photos!
This one is, perhaps, obvious, but I’m gonna say it anyway. Pinterest is just made for gorgeous photos. This is the time to let your hotel shine!
You can use your own photographer and photos, but another great idea is to solicit photos from your customers. As long as they are good ones, photos from past and current customers will allow your hotel to look more real, more authentic. It’s a client testimonial, but in pictures.
2. Include the URL back to your website.
This is a must for driving traffic back to your site and, in fact, driving traffic is the whole purpose of social media. It’s a great pinning opportunity from not only your Pinterest page, but from your website as well.
If your site photos are beautiful and intriguing, people will pin them to their own Pinterest boards, thus doing your advertising for you. (Be sure to have the Pinterest ‘Pin It’ button available on your site, front and center, to make pinning easy.)
3. Create buzz with a contest.
Having a contest will create a lot of interest quickly. Everyone loves free stuff, and most travelers love to get deals. Be creative about your giveaway — the sky is the limit! The most obvious may be a free night or weekend at your hotel. Whatever giveaway you decide upon, make it worth their while to enter your contest, and be sure to take them back to your website to enter!
Follow these Pinterest guidelines and you won’t have any problems with violations.
Are you annoyed by all those hashtags on social media? Don’t be! They can be your best friends if you use them wisely.
With each pin, consider using one or more of the following:
#(your brand name here)
You’ll be surprised, but pinners are searching hashtags for what you have to offer.
5. Provide value.
Think about what you would like to see as a consumer when pinning photos and material to your Pinterest boards. Provide something of value to your audience.
For instance, could you supply travel tips, with photos for each tip? How could you inspire, inform, engage?
Again, be creative according to your amenities, your location and the surrounding restaurants and businesses. With a little creativity and persistence, you can create a great Pinterest marketing campaign that will do your hotel justice, making it one that consumers will love to discover… and pin over and over again!