7+ Ways to Repurpose Old Content to Get New Leads

If you’ve been blogging for a long time, like me, you have probably published a lot of educational content in an effort to attract prospects for your business and get new leads.

People consume information in a variety of ways, so if you’re only writing blog articles, you’re missing out on the audience that only wants to watch videos, for instance.

My recommendation is to repurpose those blog articles, (or any other content you produce), so you can get more mileage out of them, and reach more people who will be interested in what you have to say.

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Survey Says Social Video is a Must-Have for Small Business [INFOGRAPHIC]

social video forecastDo you want to distinguish your small business from your competitors, and reach more customers? Social video is the way to go. That’s the finding of a new survey conducted by online video slideshow maker Animoto.

The company surveyed 1,000 professional marketers and 1,000 small business owners and found that the majority of them are embracing the overlap between social media and video.

Key Findings of the Social Video Survey

Read moreSurvey Says Social Video is a Must-Have for Small Business [INFOGRAPHIC]

How to Use Visual Storytelling to Engage Your Prospects [INFOGRAPHIC]

visual storytelling

Are you struggling to engage your prospects on social media? Try telling a story! Words alone aren’t enough. There is truth to the saying that “a picture is worth 1000 words.” That’s why you need pictures and video too.

Let’s face it. You have precious few seconds to grab someone’s attention. A visually compelling infographic or video can do wonders to get your point across.

Read moreHow to Use Visual Storytelling to Engage Your Prospects [INFOGRAPHIC]

Local Search Marketing with Video: Case Study in the Making

local search marketing It’s no secret that local businesses like dentists, plumbers and chiropractors depend on local search marketing to attract new customers. I have worked with a fair share of these folks over the last 6 years. And I can tell you that they are obsessed with being on Page one of Google. And who can blame them?

If you’re new to an area and your faucet starts leaking? What do you do? My guess is, you probably pull out your smartphone and Google “city name + plumber.” And if your company’s website is NOT on page one, it’s highly unlikely you’ll get the call.

Read moreLocal Search Marketing with Video: Case Study in the Making

5 Ways to Repurpose Blog Articles to Get Leads

repurpose blog articles One of the first blog articles I ever wrote was called 4 Ways to Leverage Your Blog Content to Get More Leads. Since it’s been a number of years since that article was published, I thought it was high time for an update on how to repurpose blog articles!

I love blogging. It’s hands down one of the most effective marketing tools for a small business owner (besides email – but more on that later). The more often you blog, the more traffic your website gets, and the more potential leads you get too.

Read more5 Ways to Repurpose Blog Articles to Get Leads

10 Quick LinkedIn Marketing Tips

LinkedIn Marketing Tips When was the last time you visited LinkedIn? If it’s been a while, you should take another look at the social networking site, especially if you sell products or services to other businesses. I’ve been getting some good leads there lately, so I thought I’d share some LinkedIn marketing tips to help you get better results.

Create a keyword-rich profile headline – The space underneath your name on a LinkedIn profile is prime real estate. Use it to your advantage by using keywords that describe what you do and who your target audience is. If you have room, include a call-to-action!

Create a profile summary that sells – Long gone are the days of displaying your resume in the LinkedIn summary. Use this space to communicate WHY your prospects should do business with you. This can even be the “elevator speech” you give at in-person networking events.

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How to Ensure Your Video Sales Letter Converts

By Gloria Rand

Video Sales LettersLooking for a way to sell more products online? Use a Video Sales Letter. Why? Here are 3 reasons:

  • It’s easier to get your point across with video than with text or audio
  • You can build trust and connect with potential customers
  • Video converts better than straight text

Don’t get the wrong impression. It’s not that easy to generate sales with video. Otherwise, everybody would be doing it. 

Read moreHow to Ensure Your Video Sales Letter Converts